Mobile Pop-Up Shops
A store that parks where your customers are.
GISOU
20M impressions in three days
A honey-yellow truck at The Grove launched a lip oil ahead of its Sephora release.
See the case study: Gisou See the format: Mobile Pop-Up Shops
Experiential marketing agency
BRING YOUR BRAND
TO THE STREETS.®
Literally.
Mobile brand activations in 30+ cities, on a fleet we own.
600+Activations produced
47K+Visitors on one four-city tour
20MImpressions in three days at The Grove
$450KAverage campaign earned media value
Pick your format
Nine ways to put a product in a customer’s hands. Every one designed, built, permitted, and staffed by FTP.
Mobile Marketing Tours
One build, five cities, one audience that follows it.
TIRTIR
47K+ visitors, $965K EMV
A red glass truck through Los Angeles, Miami, Chicago, and New York.
See the case study: TIRTIR World Tour See the format: Mobile Marketing Tours
Pop-Up Cafes
A branded cafe that makes a street stop.
CALVIN KLEIN X NY MAGAZINE
$410K earned media value
An Airstream cafe on Spring Street for two days, 7,500+ foot traffic.
See the case study: Calvin Klein x NY Magazine See the format: Pop-Up Cafes
Event Marketing
Your brand inside the events your customers already attend.
ZARA
Stonewall 50 Pride
A glass truck carrying a flag of 9,000 bottles down the parade route.
See the case study: Zara See the format: Event Marketing
Guerrilla Marketing
Built to stop people, placed where they walk.
UBER EATS
IPO morning
Branded food trucks outside the New York Stock Exchange.
See the case study: Uber See the format: Guerrilla Marketing
Holiday Pop-Ups
Seasonal activations in the weeks that decide the year.
NESPRESSO
Holiday E-tuk
A Nordic coffee shop built onto an E-tuk outside a boutique.
See the case study: Nespresso See the format: Holiday Pop-Ups
College Tours and GameDay
The largest audience in any city, on campus and on game day.
DIETZ & WATSON
10+ locations in eight days
The Bird Dog Truck through Philadelphia’s Eagles playoff run.
See the case study: Dietz & Watson See the format: College Tours and GameDay
Mobile Showrooms
A demo with a seat, for products that need explaining.
MASTERCARD
Tap and Go
A contactless checkout demo kiosk built into a showroom truck.
See the case study: Mastercard See the format: Mobile Showrooms
B2B Activations
Every attendee, in the forty minutes before the doors open.
BLOOMREACH
CommerceNext
A branded popsicle cart outside the conference in Manhattan.
See the case study: Bloomreach Popsicle Pop-Up See the format: B2B ActivationsNine vehicles. One fleet. Ours.
The vehicle you approve in the rendering is the vehicle that arrives, because we own every one of them.
Glass Box Truck
Product that sells on sight
Food Truck
Sampling and serving at scale
Airstream Stage
A room on wheels
Airstream Bambi
A cafe or a fitting area
Citroen
A storefront on a vintage side
Tuk Tuk
Tight streets and campuses
Food Cart
Entrances and festival gates
Chevy P10
A compact pop-up shop
Metro Mite
A small truck for narrow cities
We own the fleet.
Nine formats, built out in our own shop, so the rendering is a commitment.
We fabricate in house.
Interiors, wraps, and packaging from the same team that drew the concept.
We pull the permits.
City, private property, and health department, filed first because they set the timeline.
We staff the day.
Our own brand ambassadors, trained on your product, on the street with the vehicle.
A broker sells the concept and subcontracts the vehicle, the build, the permits, and the crew. Every handoff is a point where what you approved and what arrives can diverge. One team is accountable from the rendering to the corner.
See our work
Where we activate
And 30+ cities across North America.
See all locationsQuestions brands ask first
What is experiential marketing?
Experiential marketing is in-person brand marketing that connects customers with a product through real, hands-on experiences. Instead of an ad people scroll past, it creates a live moment, like a branded vehicle or a pop-up, that people remember and share.
What does an experiential marketing agency do?
An experiential marketing agency designs and runs those live brand experiences end to end. FTP handles creative strategy, vehicle production and fabrication, location logistics, staffing, and social amplification, so a single team takes your activation from concept to execution.
What is a mobile pop-up?
A mobile pop-up is a branded, mobile experience that brings your product directly to customers, set up wherever your audience already is, from city streets to campuses to major events.
Where does FTP run activations?
We run activations in more than 30 cities across North America, plus international markets like London. Our experiential vehicles can travel anywhere your customers are.