It’s never too early to start caring for your skin, and college years are the perfect time to establish a routine. Recognizing this, Innisfree collaborated with us for a six-city college tour across California, promoting the power of natural skincare to students.
Dedicated to sustainability, Innisfree infused eco-friendly practices into every aspect of the activation. Our vibrant green Airstream Bambi was adorned with turf and floral displays, highlighting the brand’s commitment to the environment and the prominence of green tea in its products.
Each stop was strategically positioned near a Sephora to encourage beauty enthusiasts to explore and shop Innisfree in-store. Visitors sampled products, took photos with life-sized product props, and received scratch-off cards for chances to win exclusive prizes, product samples, and mini floral arrangements, all while enjoying Cha Sparkling Green Tea.
The tour attracted over 3,000 attendees and generated more than 1 million brand impressions online. The campaign successfully exceeded its goal of building brand awareness and left a lasting impression throughout its run.
