The popular K-Beauty brands, LANEIGE and innisfree, teamed up again. This time, they hit the road with an iconic “Glow On-The-Go” Summer bus tour. Both brands are known for their powerful hydration-packed skincare that gets you that perfect, glowy-looking skin. So, we helped them turn our glass truck into the ultimate dream space that showed guests how it really feels to glow.
Starting in NYC and ending in Houston, the Glow On-The-Go bus tour made its way to 12 stops at Sephora locations across 9 different cities. LANEIGE and innisfree fans came out to learn about the brands’ best sellers and receive expert help on how to implement them into their morning-to-night skincare routine. Guests got their hands on goodie bags, exclusive giveaways, and glazed donuts to take home. And on their way out, before racing to Sephora to shop the products and redeem their gift with purchase, they snapped a mirror selfie to show off their instant glow.
From concept to creation, we worked with LANEIGE and innisfree to create quite a stir. With 50 million impressions and features in publications like V Magazine, Shop GMA, NBC 6 South Florida Live, Fox 26 Houston’s Morning Show hosted by Manny Gutierrez, the Glow On-The-Go truck certainly turned heads everywhere it went.