After their honey-infused hair oil took social media by storm, Gisou quickly became a household name known for bringing bees to the beauty industry. To promote their new honey-infused lip oil, the brand reached out to Food Truck Promotions to create the sweetest pop-up experience, just in time for their product launch in Sephora. Three days and twenty million impressions later, we had all of LA buzzin’.
Honey is the glue that holds Gisou together – it’s their key ingredient across products, boasting benefits like healthy, shiny, nourished hair and a healthy, glowing, brighter-looking complexion. When we created The Honey Glow Truck, our goal was to drive excitement for yet another honey-infused product while bringing elements of the brand’s bee-centered story to life. The result? A buttery yellow truck filled with florals, branded beehives, and sweet treats for visitors.
After purchasing the product at Sephora, customers were invited to visit the decked-out #HoneyGlowTruck to receive complimentary honey lemonade, samples of shampoo and conditioner, and the chance to bedazzle their lip oil from our customization station. The three-day pop-up experience also included a meet and greet with founder Nigin Mirsalehi and a private influencer event on the first day.
Not only was the Honey Glow Truck pop-up able to attract 20 million impressions on social media, but it completely sold out the lip oil from the Sephora location at The Grove. We couldn’t have been more thrilled to support such a sweet launch and bring the Gisou brand story to life for thousands of customers.