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Experiential Vehicles

What Are Experiential Vehicles?

Experiential marketing vehicles are defined as non-traditional, mobile marketing platforms that create multi-sensory experiences and drive engagement between brands and consumers. Experiential vehicles include food trucks, airstreams, vintage Citroens, and other automobiles that offer brands the unique opportunity to activate in any space and any location.

They are perfect for product sampling, brand awareness campaigns, new store openings, demos, and other event marketing opportunities as they maximize on visibility, reach, and creating personal connections between brands and consumers.

Citroen Experiential vehicles Experiential Marketing vehicles Custom Experiential vehicles

Types of Experiential Vehicles:

Food Trucks
Food
Trucks


These classic box style vehicles are fully equipped with commercial-grade kitchens, making them the perfect choice when you need to accommodate feeding a large crowd.

Glass box Trucks

Create a unique visual and interactive experience with an exclusive, enclosed mobile showroom. Fill these glass trucks with anything from clothing, jewelry, bicycles, a pop-up gym, radio talk-shows, and more.

Glass box Trucks
Glass box
Trucks
Airstreams
Airstreams


Whether you decide to keep the shell traditional silver or wrap it in a custom graphic, this retro-style vehicle can be transformed into a mobile barber shop, retail pop-up, or a mobile cafe - the options are endless.

Tuk  Tuks

Whether you want to activate indoors, at street-level, or head on a mobile tour, these charming three-wheeled electric cars are perfect when space is limited, but you still want to turn heads.

Tuk  Tuks
Tuk
Tuks
Experiential Carts & Trailers
Experiential
Carts & Trailers


Available in small and large sizes, experiential carts and trailers are great for showrooms and marketing promotions that don’t require transporting to multiple locations or cities.

Trikes

Also known as a tricycle, bike cart, billboard bicycle, or ad bike, these experiential marketing bikes allow direct consumer engagement while also being environmentally sustainable.

Trikes
Trikes


These classic box style vehicles are fully equipped with commercial-grade kitchens, making them the perfect choice when you need to accommodate feeding a large crowd.

Create a unique visual and interactive experience with an exclusive, enclosed mobile showroom. Fill these glass trucks with anything from clothing, jewelry, bicycles, a pop-up gym, radio talk-shows, and more.

Airstreams


Whether you decide to keep the shell traditional silver or wrap it in a custom graphic, this retro-style vehicle can be transformed into a mobile barber shop, retail pop-up, or a mobile cafe - the options are endless.

Whether you want to activate indoors, at street-level, or head on a mobile tour, these charming three-wheeled electric cars are perfect when space is limited, but you still want to turn heads.


Available in small and large sizes, experiential carts and trailers are great for showrooms and marketing promotions that don’t require transporting to multiple locations or cities.

Also known as a tricycle, bike cart, billboard bicycle, or ad bike, these experiential marketing bikes allow direct consumer engagement while also being environmentally sustainable.

Insights/Tips for experiential vehicle marketing:

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    Permitting and parking regulations to activate experiential vehicles vary from city to city.

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    Consider hiring brand ambassadors for your marketing activation, as they play a vital role in direct engagement between your brand and consumers.

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    Consider the necessary Department of Health regulations and general vendor license/ permits required, which also vary from city to city.

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    Capitalize on the power of branded swag giveaways (T-shirts, food/beverage, water bottles, etc.) to build excitement and leave lasting impressions.

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    Consider equipment required on the vehicle to ensure it is compatible with the power supply.

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    Leverage social media and digital integrations to drive buzz surrounding your campaign.

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    Implement crowd controlling measures to ensure your activation doesn’t violate pedestrian egress standards.

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    Consider the type of item being served from experiential vehicle to expedite service and reach the most customers (made to order sandwiches vs. cup of coffee).

Go Mobile and Hit the Road with Experiential Vehicles

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