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Experiential Vehicles

What Are Experiential Vehicles?

Experiential marketing vehicles are defined as non-traditional, mobile marketing platforms that create multi-sensory experiences and drive engagement between brands and consumers. Experiential vehicles include food trucks, airstreams, vintage Citroens, and other automobiles that offer brands the unique opportunity to activate in any space and any location.

They are perfect for product sampling, brand awareness campaigns, new store openings, demos, and other event marketing opportunities as they maximize on visibility, reach, and creating personal connections between brands and consumers.

Citroen Experiential vehicles Experiential Marketing vehicles Custom Experiential vehicles

Types of Experiential Vehicles:

Food Trucks
Food
Trucks


These classic box style vehicles are fully equipped with commercial-grade kitchens, making them the perfect choice when you need to accommodate feeding a large crowd.

Glass box Trucks

Create a unique visual and interactive experience with an exclusive, enclosed mobile showroom. Fill these glass trucks with anything from clothing, jewelry, bicycles, a pop-up gym, radio talk-shows, and more.

Glass box Trucks
Glass box
Trucks
Airstreams
Airstreams


Whether you decide to keep the shell traditional silver or wrap it in a custom graphic, this retro-style vehicle can be transformed into a mobile barber shop, retail pop-up, or a mobile cafe - the options are endless.

Tuk Tuks

Whether you want to activate indoors, at street-level, or head on a mobile tour, these charming three-wheeled electric cars are perfect when space is limited, but you still want to turn heads.

Tuk Tuks
Tuk
Tuks
Experiential Carts & Trailers
Experiential
Carts & Trailers


Available in small and large sizes, experiential carts and trailers are great for showrooms and marketing promotions that don’t require transporting to multiple locations or cities.

Trikes

Also known as a tricycle, bike cart, billboard bicycle, or ad bike, these experiential marketing bikes allow direct consumer engagement while also being environmentally sustainable.

Trikes
Trikes
Food
Trucks


These classic box style vehicles are fully equipped with commercial-grade kitchens, making them the perfect choice when you need to accommodate feeding a large crowd.

Glass box
Trucks

Create a unique visual and interactive experience with an exclusive, enclosed mobile showroom. Fill these glass trucks with anything from clothing, jewelry, bicycles, a pop-up gym, radio talk-shows, and more.

Airstreams


Whether you decide to keep the shell traditional silver or wrap it in a custom graphic, this retro-style vehicle can be transformed into a mobile barber shop, retail pop-up, or a mobile cafe - the options are endless.

Tuk
Tuks

Whether you want to activate indoors, at street-level, or head on a mobile tour, these charming three-wheeled electric cars are perfect when space is limited, but you still want to turn heads.

Experiential
Carts & Trailers


Available in small and large sizes, experiential carts and trailers are great for showrooms and marketing promotions that don’t require transporting to multiple locations or cities.

Trikes

Also known as a tricycle, bike cart, billboard bicycle, or ad bike, these experiential marketing bikes allow direct consumer engagement while also being environmentally sustainable.

Insights/Tips for experiential vehicle marketing:

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    Permitting and parking regulations to activate experiential vehicles vary from city to city.

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    Consider hiring brand ambassadors for your marketing activation, as they play a vital role in direct engagement between your brand and consumers.

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    Consider the necessary Department of Health regulations and general vendor license/ permits required, which also vary from city to city.

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    Capitalize on the power of branded swag giveaways (T-shirts, food/beverage, water bottles, etc.) to build excitement and leave lasting impressions.

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    Consider equipment required on the vehicle to ensure it is compatible with the power supply.

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    Leverage social media and digital integrations to drive buzz surrounding your campaign.

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    Implement crowd controlling measures to ensure your activation doesn’t violate pedestrian egress standards.

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    Consider the type of item being served from experiential vehicle to expedite service and reach the most customers (made to order sandwiches vs. cup of coffee).

Our Experiential Vehicles Create Engaging Experiences

Ralph Lauren
Ralph Lauren

Ralph Lauren transformed an Airstream into a Christmas-themed hot dog truck in NYC as part of their fundraising campaign for Memorial Sloan Kettering Cancer Center.

Miu Miu

Fashion house Miu Miu used a branded tuk-tuk to showcase their handbags and build awareness around their new logo launch in front of their store in SOHO.

Miu Miu
Zara
Zara

At the 2019 Pride celebration in New York, Zara made a splash with a three-sided glass mobile experiential truck customized into a 3D Pride flag utilizing 9,000 colorful bottles of JustWater.

Ralph Lauren
Ralph Lauren

Ralph Lauren transformed an Airstream into a Christmas-themed hot dog truck in NYC as part of their fundraising campaign for Memorial Sloan Kettering Cancer Center.

Miu Miu
Miu Miu

Fashion house Miu Miu used a branded tuk-tuk to showcase their handbags and build awareness around their new logo launch in front of their store in SOHO.

Zara
Zara

At the 2019 Pride celebration in New York, Zara made a splash with a three-sided glass mobile experiential truck customized into a 3D Pride flag utilizing 9,000 colorful bottles of JustWater.

Go Mobile and Hit the Road with Experiential Vehicles

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