In order to create buzz around MCM Worldwide’s collaboration with artist Sambypen, the brand customized a food cart in the same, unique graffiti-style that was used for the design of the apparel.
Costa Brazil introduced its new gender-neutral scent by branding a coffee cart and parking it down the block from their pop up shop. By doing this, the brand was able to catch consumers’ attention with a free cup of coffee that they could take to-go and enjoy while sampling Costa Brazil’s lotions, perfumes, and other products in an in-store, immersive experience.
Via a branded food cart, Rose Inc created a mobile pop up that brought people into Sephora to work with a Rose Inc beauty expert that could help them try on more makeup and find their perfect shade. This was the perfect way to make people fall in love with their micro-encapsulated luminous skin serum.