Celebrating the launch of the Glossier STRETCH collection, the brand utilized the compact size of the food cart by parking mobile pop-ups outside their flagship stores in both LA and NYC. Everyone in line enjoyed custom popsicles from the food cart as they explored the 32 shades of foundation before heading in-store to get shade matched.
To mark the 1st anniversary of their flagship store in NY, Mango rolled out a custom food cart that celebrated a year of Mediterranean essence on 5th Ave. In line with the brand’s identity, shoppers were treated to refreshing mango popsicles throughout the day. The vibrant colors and playful design of the cart not only attracted crowds but also added excitement to the store’s anniversary celebration.
Milk Makeup provided New Yorkers with a refreshing break from the heat during their Hydro Grip activation. Handing out branded Italian ices we created the perfect oasis in the heart of the city. Attendees also received a travel-size Hydro Grip spray that they could put to the test once the heat set back in.
