Zara appeared at Pride 2019 to show its support for the LGBTQ+ community by hydrating and celebrating. This popular, once-a-year New York city event was the ultimate location to build out a JUST water rainbow from inside the window of a branded glass box truck.
The centerpiece of Bacardi’s ‘Winter Summerland’ campaign was their branded glass truck. The brand made stops in different New York hotspots, most notably of which was Times Square. The interior of Bacardi’s glass truck was stocked with merch and other goodies for guests to peruse.
Loungefly transformed a glass truck into a polka dot pop-up that celebrated their polka dot collection on the same weekend as National Polka Dot Day! Aside from the eye-catching exterior, the glass truck gave passerbyers clear view into the interior of the truck’s collection display, which was ultimately the focal point of the promotion. Inside the truck, guests had could enjoy a photo booth moment and free tea as they looked through the Disney collection, plus they had the chance to purchase items on the store as well as win discounts!
