Creating lasting brand-to-consumer connections is all about transparency, and lucky for you, so are glass trucks. With a clear view into the glass box truck, consumers get the opportunity to experience your product— whether that be jewelry, makeup, liquor, clothing, or something else— face-to-face in a unique way. There’s no doubt that the openness of this vehicle creates immersive experiences that guarantees customers fall in love with your brand.
The glass truck is truly a blank, open space for you to create an experiential marketing activation that communicates what makes your brand unique. Why not turn your glass truck into an exclusive mobile showroom during the holidays like Bacardi? Or follow Zara’s lead and use this vehicle to spread love with a creative interior display. The possibilities with a glass box truck are absolutely limitless.
Give your promotion more of a flair by pairing the glass truck with a smaller vehicle like a tuk-tuk or trike for a multi-vehicle activation that leaves a greater impact on consumers. This can also be a great option for extended mobile marketing tours where the parking permits might vary by city, forcing you to space out.
Zara appeared at Pride 2019 to show its support for the LGBTQ+ community by hydrating and celebrating. This popular, once-a-year New York city event was the ultimate location to build out a JUST water rainbow from inside the window of a branded glass box truck.
The centerpiece of Bacardi’s ‘Winter Summerland’ campaign was their branded glass truck. The brand made stops in different New York hotspots, most notably of which was Times Square. The interior of Bacardi’s glass truck was stocked with merch and other goodies for guests to peruse.
Loungefly transformed a glass truck into a polka dot pop-up that celebrated their polka dot collection on the same weekend as National Polka Dot Day! Aside from the eye-catching exterior, the glass truck gave passerbyers clear view into the interior of the truck’s collection display, which was ultimately the focal point of the promotion. Inside the truck, guests had could enjoy a photo booth moment and free tea as they looked through the Disney collection, plus they had the chance to purchase items on the store as well as win discounts!
Zara appeared at Pride 2019 to show its support for the LGBTQ+ community by hydrating and celebrating. This popular, once-a-year New York city event was the ultimate location to build out a JUST water rainbow from inside the window of a branded glass box truck.
The centerpiece of Bacardi’s ‘Winter Summerland’ campaign was their branded glass truck. The brand made stops in different New York hotspots, most notably of which was Times Square. The interior of Bacardi’s glass truck was stocked with merch and other goodies for guests to peruse.
Loungefly transformed a glass truck into a polka dot pop-up that celebrated their polka dot collection on the same weekend as National Polka Dot Day! Aside from the eye-catching exterior, the glass truck gave passerbyers clear view into the interior of the truck’s collection display, which was ultimately the focal point of the promotion. Inside the truck, guests had could enjoy a photo booth moment and free tea as they looked through the Disney collection, plus they had the chance to purchase items on the store as well as win discounts!