Origins transformed our Citroen into a custom mobile cafe to promote their GinZing Energizing Gel Cream. Every element of the event was designed to spotlight the product’s powerful ingredients; the Citroen was wrapped in vibrant orange to accentuate the Vitamin C, and complimentary coffee to invoke the feeling of the energizing moisturizer.
To promote the relaunch of their Strawberry Fragrance Collection, Malin + Goetz used our Citroen to create a strawberry-themed spectacle. Attendees got a taste of the featured gourmet pink peppercorn ice cream—a perfect mirror of their uniquely enticing fragrance that they got to experience for themselves.
For the grand opening of Zara’s new flagship store at Hudson Yards, we used our customized Citroen to create an elegant outdoor cafe serving up coffee and delicious branded cookies. The luxury experience mirrored Zara’s new retail store, creating buzz and encouraged customers to explore all that Hudson Yards has to offer.
