To celebrate Peach & Lily’s 5th anniversary, the brand, known for their famous Glass Skin collection, teamed up with Food Truck Promotions to create an iconic glossy glass truck. Renowned for their commitment to clean ingredients and aesthetic, the truck was transformed to embody the brand’s essence.
The peach-themed truck went on a multi-city tour that began in LA and ended in New York, spanning four days with two stops at each location. The truck’s inside underwent a complete customization, creating a serene space where visitors could explore products and experience the brand firsthand. The glass walls offered passersby a glimpse into its stunning interior, while the bespoke florals and distinctive signage made sure everyone knew the name Peach & Lily.
Attendees at the events had the chance to spin the prize wheel for a shot at winning P&L products and received a branded tote upon entry to the truck. Inside, they enjoyed personalized skin consultations, where brand educators addressed individual skin concerns and recommended P&L products tailored to their needs. Everyone also left with customized newspapers to spread the word about the brand, and peach pops to end the day on a sweet note.