As La Prairie approached the 25th anniversary of their iconic caviar collection and the launch of the remastered Skin Caviar Luxe Cream, they called on FTP to create an event worthy of their luxury reputation. Naturally, the summer festivities took place in the Hamptons where our airstream turned pop-up spa was stationed at The Wine Stand at Wölffer Estate Vineyard and private homes throughout the five days of events.
Embodying the essence of La Prairie, our airstream was wrapped in the brand’s signature cobalt blue and adorned with custom florals. A specially designed spa area ensured privacy for guests receiving treatments. Meanwhile, others could browse product displays showcasing the exclusive range, including the yet-to-be-released Skin Caviar Luxe Cream, only available for purchase at the event.
The excitement began with an exclusive lunch for influencers, followed by complimentary Skin Caviar treatments. As the event opened to the public, the pop-up spa provided Skin Caviar discovery sessions, personalized consultations, and the chance to be among the first to purchase the new Luxe Cream. Registering guaranteed visitors complimentary samples, building excitement and anticipation. Beyond skincare, the experience included comfortable seating areas, allowing guests to bask in the summer sun with their newly pampered skin.