Tangle Teezer

Tangle Teezer took over SoHo with a two-day pop-up that brought charm, creativity, and a whole lot of brushing to the heart of NYC. Celebrating the launch of their new pet brush line, the brand gave away 2,500+ hair brushes and pet brushes to excited visitors, alongside 1,000 complimentary lattes that kept the energy high and the crowds buzzing.
The event offered a hands-on way to experience the Ultimate Detangler, a bestselling brush designed to gently detangle wet or dry hair, reduce breakage, and protect the scalp, all without tugging or pulling. Guests explored how the tools work across every hair type, from straight and fine to thick and curly, and discovered just how easy it is to add them to their routine.
Live demos let attendees watch each detangling tool in action, and interactive displays helped them find the perfect product for themselves, or their pets. From beauty lovers to dog moms, everyone walked away with a hairbrush (or two) they couldn’t wait to use. Many guests were eager to buy more and clicked “add to bag” after seeing just how well each brush works.
The event wasn’t just about brushing; Attendees shared their stories, posted photos and videos, and left glowing reviews about the products they tried. The brand saw a major spike in user-generated content, increased product awareness, and hundreds of new customers falling in love with their brushes for the first time.
Whether you came for your curls or your pup, the Tangle Teezer pop-up proved one thing: great brushes don’t just detangle, they transform your routine and reduce breakage along the way.