Imagine what’s “popsicle” with e-commerce personalization. Bloomreach, the AI-powered platform fueling limitless possibilities with ecommerce personalization, teamed up with FTP to create buzz within the tech industry at CommerceNext’s 2024 Growth Show.
A Bloomreach branded food cart parked right outside the conference – held at the Hilton in midtown Manhattan – serving personalized popsicles to beat the heat. Attendees enjoyed their summer treats while being directed inside to visit the Bloomreach booth and learn more about the award-winning technology’s product offerings.
This B2B experiential marketing strategy targeting the tech industry not only provided a cooling respite, but offered a memorable, personalized experience in-person. Bloomreach forged stronger connections with customers at the conference, echoing their commitment to innovative personalization solutions in ecommerce.
