Forager Project is an organic, plant-based creamery that’s been crafting their plant-based foods in California since 2013. In order to create buzz around their vegan ice cream line, the brand enlisted our team to promote their product in a creative, interpersonal, and impactful way. And because experience based marketing is our bread and (vegan) butter, we were able to make thousands of new people excited about Forager Project via a remarkable week-long product sampling activation in San Francisco.
Forager Project’s vegan ice cream line includes different flavors like Vanilla, Chocolate, Mint Chip, Salted Caramel, and Cookies & Cream, but each and every one of these flavors has one thing in common: they’re all made of creamy, organic Cashew milk. The result of this out-of-the-box method is that Forager Project is able to create an indulgent experience for all ice cream lovers, without using traditional animal products, GMOs, or harmful preservatives in the process. Hello, amazing, right?
As excited as Food Truck Promotions was about Forager Project’s ice cream line, we also knew that words like “vegan” and “plant-based” tend to split the room. That’s why we made it a priority to put on a sampling activation that would get Forager Project’s delicious product in as many hands as possible, from the biggest fans to the biggest critics of dairy-free ice cream. With our help, Forager Project’s vegan ice cream made its way to nine different locations across San Francisco in a fully-stocked branded food truck that gave people the opportunity to sample Cookies & Cream, Chocolate, and Vanilla. For maximum effect, Food Truck Promotions made the consumer experience simple and straightforward: guests had the choice of signing up for the Forager newsletter or following Forager on Instagram to get their choice of an ice cream sample and a coupon code to buy the delicious, dairy-free product in-store.
This face-to-face experiential marketing campaign, as well as the savvy call-to-action, was able to turn many dairy-free skeptics into new, long-lasting customers for Forager Project. The branded vehicle gave out as many as 500 samples a day, which meant that the brand directly reached an astounding 4,500 people, not even to mention the growth that the activation sparked on social media. In the end, we knew that all people needed was one taste of Forager Project’s ice cream to get them on board with the dairy-free, vegan alternatives, so that’s exactly what we did.