Rose Inc prides itself on helping women clear their shelf-space with high-quality, multi-functional products. In the spirit of this, they released their new Skin Enhance Luminous Tinted Serum, a hydrating skin tint that bridges the gap between powerful skincare and luminous makeup. The micro-encapsulated technology works by having pigment spheres suspended within a skincare base to plump and smooth the appearance of fine lines. But, they couldn’t promote this revolutionary new product on their own, so Rose Inc teamed up with FTP to create an international mobile pop up, hitting major cities like London, Los Angeles, and New York. Read on to find out how we drove up brand engagement and sales across all three markets.
In addition to custom branding three different vehicles and securing permits in multiple, high-priority locations, our team also executed the creative details of the campaign, creating a product display wall that gave guests the opportunity to sample Rose Inc’s Skin Enhance Luminous Tinted Serum or read the Rose Inc newspaper while they waited in line for a cup of hot cocoa— hot cocoa that we specially customized to represent the inclusive range of skin tones this makeup is suited for. These elements came together to create the perfect mobile pop up that both promoted the micro-encapsulated makeup and truly captured Rose Inc’s vision of clean and sustainable beauty for modern women.
The consumer experience was carefully crafted so that consumers were left with real, long-lasting connections with the Rose Inc brand. First, our brand ambassadors educated guests about the micro-encapsulated makeup collection and the brand at large. Guests were then encouraged to scan the QR code to receive a complimentary hot cocoa and an exclusive gift from Space NK and Sephora.
The Rose Inc mobile pop up was a huge success across all cities, gaining a total of 2,550 QR scans and 16,000 impressions. As expected, the mobile pop up drove people in-store to work with a Rose Inc beauty expert that could help them try on more makeup and find their perfect shade. Sales in their micro-encapsulated makeup collection rose dramatically, and thousands of new people became excited about Rose Inc’s sustainable and sleek approach to cosmetics.