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Mobile Marketing Tours

Take Your Brand on the Road and Enjoy the Journey With Mobile Marketing Tours

With our reliance on digital media greater than ever before, smart brands know it’s critical to strengthen personal connections. With mobile tours, you can take brand experiences on the road and boost engagements that will create memorable moments.

But, unforgettable mobile tours are only as successful as the planning that goes into them. It takes partnering with skilled experiential marketing agencies like Food Truck

Promotions who understand tour objectives, management and staffing, vehicle and transportation logistics, mobile-branded production, and more.

So, if your brand is looking to execute an activation that leaves an indelible mark, anytime, coast-to-coast, check out how mobile tours can make it happen.

What Are Mobile Marketing Tours?

Mobile tours are experiential marketing events that are activated in multiple locations, cities, and states, over an assigned period of time.

Held in public areas like: festivals, concerts, fairs, stadiums, malls, parks, on city streets, and other locations, mobile tours can take place anytime of year; with summer being the most popular season given the higher concentration of consumers spending time outdoors.

And, mobile tours can take place on nearly any platform, with branded experiential vehicles being the most popular due to their functionality and transportation capabilities that deliver full-scale production with ease.

Mobile Tours Experiential Marketing Marketing Mobile Tour National Mobile Tour

Inside a
Mobile Tour
Journey

Nothing is more powerful than experiential marketing on the move. To get a better idea of what to expect, let’s take a look inside a mobile tour’s journey. There’s no “one-size-fits-all” approach to marketing. Carefully look at the best way to get in front of your audience with a mobile tour concept that reflects who you are by:

1.Choosing the
right vehicle

Truck 1
Truck 2

A food truck has a commercial kitchen perfect for feeding crowds, while a tuk-tuk’s charm delights, when space is limited. Pick a vehicle that meets your needs and stands out!

2.Designing
your
experience

From unique wrap designs and branded packaging to interior/exterior decorations and accessories like photo booths, art displays, LED signs, and more, let your imagination fly with full-scale custom fabrications.

3.The tour

With mobile tours your brand can launch a variety of activities in different cities, each with their own unique flair. Match your event with the distinctive personalities of your locations.

City 1

Los Angeles

Maximize your reach with holiday product sampling on Rodeo Drive. With locals and tourists outside, take advantage of the warm weather and give consumers a taste of the perfect gift.

City 2

San Francisco

Showcase your innovative and original spirit with B2B marketing in Silicon Valley and sell your products and services to both cutting-edge tech start-ups and blue-chip corporations.

City 3

Chicago

Festivals are popular for event marketing and none are as famed as Chicago’s Lollapalooza. Leverage a VIP experience targeting consumers into earned media that reaches far beyond your physical location.

City 4

New York

With millions of followers, influencers can promote your mobile tour to a wide audience. Harness their celebrity with guerilla marketing that surprises fans in New York’s busy Times Square.

5.The Results

Your mobile tour’s only as good as its results. But, how do you measure success? Leveraging data and analytics can help you laser focus on the ROI of your campaign:

Impressions:

With millions of followers, influencers can promote your mobile tour to a wide audience. Harness their celebrity with guerilla marketing that surprises fans in New York’s busy Times Square.

Engagement:

From social media reach and coverage by traditional media, to in-person interactions and feedback, successful engagement means increased traffic, leads, and sales.

Conversions:

Can you convert those impressions and engagements long-term? Successful C-T-As? More social media follows? Higher sales? The actions consumers take after will illustrate your mobile tour’s effectiveness reaching its goals.

Road Road

Five Things to Consider When Planning a Mobile Marketing Tour

1. The Cost

The cost of your mobile tour is based on it’s duration, miles traveled, and number of cities activated. Depending on its complexities, prices range from $50,000 to more than $150,000.

2. The Location

Look for locations that are unique and exciting. But also consider accessibility, visibility, permits needed, foot traffic, and whether you’ll be able to successfully reach your target audience.

3. The Branding

What messaging will your mobile tour need to compliment your brand’s goals? The right experiential marketing agency will help you implement branding across the board that’s consistent and effective.

4. The Staffing

Choosing the right staff for your mobile tour is necessary. Whether drivers, brand ambassadors, chefs, or servers; a professional team allows you to focus on other priorities requiring your attention.

5. The Engagement

Engage with consumers throughout your mobile tour. Start a hashtag campaign to drive buzz, have your brand ambassadors host giveaways, and follow-up on networking you’ve done/connections you’ve made.

Insights and Tips for Mobile Marketing Tours

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    Have a clear idea on the goals of your mobile and how you will measure its success.

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    Develop activation strategies for your mobile tour that are compelling and brand-centric.

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    Set a budget that encompasses all necessary and incidental costs.

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    Secure required permits, licenses, and insurance, which will vary from city to city.

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    Research and scout locations you would like to host your mobile tour in and compare them to how popular they are with your target audience.

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    Choose your experiential vehicle(s) that can accommodate your mobile tour’s activation and logistical needs.

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    Secure and train on-site staff for your mobile tour (i.e. drivers, managers, brand ambassadors, assistants, etc).

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    Don’t rush! Allow enough time to prepare between pre-production and the launch of your mobile tour.

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    Consider the distance between each stop on your mobile tour and allocate ample travel time in between.

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    Put a premium on promotion before, during, and after your event to leverage excitement and engagement.

Take a Journey and Grow Your Brand With Mobile Marketing Tours

Mobile tours reach consumers nationwide and create excitement and engagement at every stop. Brands have the ability to be present where they target audience lives, works, and plays. With live, in-person experiences, mobile tours give brands the advantage of capturing consumers with connections that are deep, emotional, and lasting.

From full-scale planning and logistics, to on-the-ground execution and measuring success throughout, agencies like Food Truck Promotions will bring your brand to life with experiential marketing solutions that can be heard loud and clear. Experiential marketing agencies like Food Truck Promotions can bring your brand directly to your target audience with creative events strategies that leave a lasting, brand-focused impression on consumers long after your campaign’s over. With one-of-a-kind promotions, your brand has the ability to directly engage with your target audience through exciting experiences that are sure to transfer into memorable moments and build customer loyalty