Named 2019’s “Best Big City in the U.S.” by Condé Nast Traveler and Time Out’s “The World’s Best City for Having it All,” Chicago is a five-star destination known for its rich history, stunning architecture, premier museums, Michelin-rated chefs, and more. If your brand wants to get noticed on the big stage, Chi-town needs to be at the top of your list.
Whether you’re a mom-and-pop business or Fortune 500 corporation, Food Truck Promotions’ customized experiential vehicles, immersive brand activations, street marketing campaigns and full-service event production
deliver strategic solutions that will build loyalty, generate buzz, and showcase what makes your brand stand out from the rest with unparalleled experiences that leave lasting impressions.
Food Truck Promotions' variety of different experiential vehicles and team of experiential marketing experts will take advantage of Chicago’s diverse population and culture. From showcases in historic Hyde Park letting consumers immerse themselves in your brand’s products to branded food trucks in West Loop, Chicago’s foodie paradise, there are a whopping 77 neighborhoods to explore, each with their own distinct personality. Work with the best Chicago experiential marketing agency to hone your marketing strategy and brand experience on the streets and at the many Chicago live events.
From a population point of view, Chicago is the third-largest city in America with nearly three million residents and is also one of the most densely populated cities in the nation. With a nearly even percentage of European, African, Latino, and Asian Americans, Chicago’s unique culture arises from its status as a multinational melting pot. For your brand, that means you can target a wide and diverse audience that’ll expand your reach beyond borders.
There are also few places in America with so many world-famous landmarks within as small a radius as Chicago. Known as one of the world’s most famous architectural cities, Chicago’s landmark attractions bring in nearly one million tourists alone each year (on top an average of 54 million visitors in total). Whether it’s skyscrapers along The Loop or UNESCO World Heritage Sites designed by Frank Lloyd Wright, not only will your experiential marketing campaign feature an eye-catching, historic, and scenic backdrop, but you’ll have plenty of potential consumers already on-hand to expand your reach.
Let consumers get a true taste of Chicago with a branded food truck featuring it’s delicious cuisine that’s rated as some of the finest in the world. Whether it’s steaks and hot dogs in America’s meatpacking capital or local innovations like deep-dish pizza and Italian beef, Chicago is home to both hearty comfort foods as well as Michelin-starred fine-dining experiences, innovative cocktail bars, and even some of the best taquerias you’ll find north of the Border.
Between the sites, the food, and the live events scattered throughout the city, there are countless opportunities for influencer marketing, mobile tours, pop-up shops, or even just a product launch to get some public relations buzz around your brand.
Hit a grand slam with a branded food truck serving ubiquitous Chicago cuisine to hungry sports fans in Wrigleyville, the legendary home of the Chicago Cubs.
Swanky and upscale, River North is bursting with restaurants, bars, and nightlife and perfect for a luxe activation along Michigan Avenue’s panoramic Magnificent Mile.
Hyde Park is Chicago’s most historic neighborhood, home to the landmark 1893 World’s Fair and where former President Obama once lived. Along the shores of Lake Michigan, Hyde Park’s stunning vistas will make your next product showcase a dazzling experience.
Put a swinging “Jazz Age” spotlight on your pop-up in Bronzeville, the center of Chicago’s own 20th century “Harlem Renaissance.”
With local bookstores, cafés, and art galleries, Wicker Park has long been known as the center of Chicago’s “hipster” scene. Launch an eclectic guerilla marketing campaign in this trendsetting locale for natives who are always in the know.
Form partnerships with the many local business owners and amplify both of your business’s reach in person at live events or on social media with content marketing campaigns.
Bring your digital strategy into the direct marketing space with live experiences at the many trade shows held around Chicago, such as ClickCon and Chicago Build, to take the opportunity to meet and collaborate with award-winning guest speakers and panelists.
Introducing your brand in Chicago means you’re in a city known for its hometown pride, sense of camaraderie, and friendliness. So, it seems like a no-brainer that Chicago is where it’s at to host your next experiential marketing campaign. But, there are some important factors to keep in mind if you want to endear your brand to both locals and out-of-towners alike.
With high highs and low lows, Chicago’s temperature is temperamental (it isn’t called “The Windy City” for nothing). If it’s winter or early spring, you can host an ice-skating event at Maggie Daley Park, but have cups of hot apple cider at the ready. Likewise, Millennium Park makes for the perfect outdoor space, but keep attendees cool in the summer months with frozen drinks and frosty treats.
Within its individual neighborhoods, Chicago is a walkable city, with lots to do. But, traipsing throughout the city requires being mobile. Make sure your experiential marketing plan takes into account complex logistics if you’re planning on venturing throughout Chicago, top-to-bottom, from Edgewater to The Loop.
Chicago has 77 neighborhoods to choose from, so even though “downtown” might sound most metropolitan, your experiential marketing plan’s reach is only limited to your imagination. The Gold Coast’s gorgeous mansions create an ambiance harkening back to a refined past. And, Andersonville’s small-town charm is a great setting for a relaxed and laid-back immersive experience matching the neighborhood’s feel-good personality.