Event marketing is the strategic promotion of a product, service, or overall brand through thoughtfully curated in-person experiences. While it can take on many forms, the unifying factor is the utilization of live experiences. Whether the event is in-person, online, solely for your brand, or part of a larger celebration, event marketing revolves around seizing moments to establish personal, lasting connections with your customers.
Position your brand activation within an event to ride the wave of pre-existing buzz and marketing efforts. This strategy takes the pressure off your marketing team and guarantees attendance.
Curating a unique experience that reflects your brand is an impactful way for customers to learn who you are and what you do. The immersive nature of events provides the perfect canvas to craft these experiences, allowing your brand to make a lasting impression.
Events cultivate a welcoming environment, where people are receptive to new faces and conversations. This openness makes events ideal for fostering emotional bonds and forging lasting relationships.
Hosting or participating in events exposes your brand to new customers, both within and beyond your typical target audience. The heightened brand awareness translates into more customers and increased sales.
Harness the power of social media to amplify your event's impact before, during, and after it happens. Collaborate with influencers to attract attendees, incorporate photo-worthy moments, and develop compelling content that resonates across different platforms.
Select a venue that leaves a lasting impression and sets your brand apart. Choose an event that aligns with your brand while opening doors to new audiences—whether it's a festival, conference, webinar, trade show, or VIP gathering.
Increase your event's engagement by integrating a giveaway. Offering product samples, prize wheels, or scratch-offs provides an opening to connect with your audience, leaving them feeling valued.
Everyone loves food, especially when it’s free. Serving food or beverages to draw people in, and customize coffee sleeves, plates, napkins, or even the food and drink items themselves to keep your brand top of mind.
Arrange a guest appearance with a celeb sponsor that will bring your activation to the next level. A famous face never fails to win people over, and seeing a favorite celebrity in person is an experience your customers will never forget.
Hire brand ambassadors who embody the same energy as your brand, acting as genuine extensions of your message. Whether through a shared passion for the product or a compatible aura, these ambassadors personify what your brand stands for.
Approach event marketing with clear, measurable goals to maintain focus and effectiveness. Whether the aim is to boost sales, drive website traffic, enhance lead generation, or achieve other objectives, setting specific goals will help ensure a successful execution.
While logistics may lack the glamor of other event elements, their planning is just as important. Poor management of the basics can leave a negative impression of even the most incredible events, highlighting the importance of strategic planning to ensure seamless execution.
Uber’s Initial Public Offering (IPO) slogan became ‘why not go public in public?’ with two UberEats pop-up shops. The vehicles were parked outside of the New York Stock Exchange to celebrate the momentous event and garner more positive attention for the Uber brand.
What better place to celebrate Harley Quinn than at Comic Con? For the character’s 30th anniversary, we made an appearance at the convention with DC Comics, featuring a custom Harley Quinn cart handing out sandwiches, cupcakes, and 30th-anniversary lanyards.
To promote one of the most recognized NFT collections, the Bored Ape Yacht Club, we created three branded vehicles parked on Pier 17 during NFT.NYC. Anyone with this NFT was eligible for free tacos, ice cream, and burgers for four consecutive days!
Capitalizing on Art Basel’s popularity and buzz, Nespresso took to the streets of Miami with a branded e-tuk to create a mobile café and showroom for their coffee products, keeping partygoers energized throughout the weekend.
Zara celebrated Pride with a custom glass truck that transformed into a rainbow, featuring a JUST Water window display. This appearance not only established the brand’s allyship with LGBTQ+ rights but also created a positive brand affiliation within this market.
The Hawaiian tea brand, Shaka Tea, brought the flavor of the islands to the mainland with a mobile tour that made stops at sporting events, concerts, parades, and more across major markets like Seattle, Denver, Miami, and Charlotte.
