From its perfect weather to its undeniably eclectic culture, Miami continues to be one of the most dynamic cities in the world, making it a hot spot for innovative brand activations. With the abundance of brand growth opportunities the city has to offer, sometimes all your company needs is to partner with an experiential marketing agency to successfully bring your vision to life. That’s where we come in.
By leveraging our fleet of custom experiential vehicles, we offer brands a unique platform to tell their stories and reach consumers where they are. Whether it's launching a mobile pop-up shop on Collins Avenue or showcasing your products or services during Art Basel, we can help you tap into the power of hands-on, immersive experiences in this one-of-a-kind coastal city.
Miami makes a popular brand activation destination for a wide range of reasons. First and foremost, being located in the Sunshine State means perfect weather year-round. So, when you’re planning an outdoor marketing initiative, your brand doesn't have to plan for winter months or the possibility that people may be cooped up inside. As you can imagine, this opens up a world of possibilities.
Not to mention, Miami is one of the most populous and diverse cities in the United States, with around 2 million residents and a deep Hispanic influence. In addition to millions of locals, the city brings in tourists from all over the world– especially Latin and South America– with huge events like Art Basel and Ultra Music Festival, as well as world-famous nightclubs and five-star restaurants.
It’s also important to note that the city is a huge influencer hub, which means that experiential events garner a lot of organic social media attention. As a company, instead of focusing on digital marketing strategies exclusively, live events in Miami get you the bang for your book by being memorable in-person initiatives that translate into photo-ops and free promotion in the digital space.
Ultimately, what such a dynamic atmosphere guarantees is that your brand will be activating in a place that appreciates innovation and out-of-the-box initiatives— exactly what experiential marketing, and specifically marketing vehicles, represents.
When you work with us, we’ll provide a unique platform to tell your brand’s story in a way that resonates with your target audience for a lifetime.
Sample your food and beverage products at Smorgasburg Miami, the largest open-air food market located in the heart of Wynwood.
Park a branded food truck near the American Airlines arena to catch the attention of enthusiastic concert-goers and sports fans.
Kick off Miami Fashion Week with a mobile pop-up shop on Collins Avenue.
Put your name in lights Downtown, also known as “Miami’s Broadway” and home to the historic Olympia Theater.
Expand your reach and target tourists and transplants alike in Brickell, Miami’s financial district.
Stand out from the crowd at Ultra Music Festival, which brings together more than 55,000 electronic music fans from around the world.
Instagram made a splash during the Billboard Latin Music Awards by kicking off their Latin Music Creator campaign, #somoslimitless, with a vintage ice cream truck parked right on South Beach. The invite-only event offered Latin-themed ice cream and giveaways to artists in town for the awards, while a professional videography crew captured Reels for artists, including Farruko and Manurel Turizo, to post on their accounts.
After stopping in Los Angeles, Charlotte, and New York, Fever-Tree culminated its mobile tour in Miami for Art Basel. The Mixer Truck sampled three of their flavors— Sparkling Pink Grapefruit, Lime & Yuzu, and Cucumber Tonic Water— in the form of delicious mocktails. Like in the cities prior, guests were able to take home a tote-bag with a refreshing four-pack to enjoy, but this time, in the amazing Miami sunshine.
Shaka Tea hit the road for a summer-long national sampling tour, stopping in four select cities – Seattle, Denver, Charlotte, and of course, Miami. Their mission was to drive brand awareness while promoting their values of inclusivity and equality across the U.S. So, we brought the Shaka Tea pop-up everywhere from Pride festivals and concerts to college campuses and local neighborhood breweries. Sampling a total 40,000 bottles across the country, it was truly a #SummerofShaka to remember.
