Laneige Water Bank

To spotlight its best-selling Water Bank collection, Laneige partnered with Food Truck Promotions for a two-day immersive activation designed to engage skincare lovers aged 13 and up. The event offered a hands-on experience with the hydration-focused product line, creating an educational and engaging environment that reinforced Laneige’s commitment to skin health.

Food Truck Promotions transformed the Airstream Bambi vehicle into a sleek, interactive skincare hub, stationed at Houston’s Willowbrook and Woodlands Malls. The exterior was designed to reflect the fresh, hydrating essence of the Water Bank Collection, drawing in consumers. Inside, a customized display bar showcased the collection’s products, allowing guests to explore them up close. Enhancing the immersive experience, FTP added a custom-built TV stand featuring a trivia-style, looped video of Sydney Sweeney, where she promoted Laneige products in a fun, talk-show format.

Engagement was a key focus of the activation, with multiple touchpoints designed to excite and educate visitors. Guests were encouraged to scan a QR code and enter their email for exclusive giveaways, including Water Bank samples and Poppi beverages matching the collection’s signature blue. Over the course of two days, 1,250 samples were distributed, allowing participants to experience the products’ benefits firsthand. To further boost interaction, FTP incorporated a prize wheel, adding an element of gamification that encouraged deeper brand engagement.

FTP’s strategic approach to experiential marketing ensured that every element of the activation contributed to its success. In addition to product sampling, the event provided an opportunity to gather valuable consumer data through QR code engagement, helping build a foundation for future brand communication. The dynamic setup, paired with a knowledgeable team of brand ambassadors, created a smooth and memorable experience that resonated with attendees and expanded the brand’s reach.

By combining creative design with interactive elements in a fun, dynamic game show-style skincare event, Laneige’s Water Bank activation effectively boosted brand awareness and consumer affinity. The engaging and visually striking pop-up offered skincare enthusiasts a hands-on way to connect with the brand, reinforcing Laneige’s position as a leader in hydration-focused skincare. The success of the activation highlights the impact of immersive experiences in building lasting brand connections and driving meaningful engagement.