Instagram activated during Latin Week 2021 to promote reels as a new posting feature in Miami. The promotion featured appearances from artists like Farruko and Manuel Turizo and attracted an beach-goers with refreshing ice cream.
With its prime location and panoramic view, The Edge is one of the most visited locations in New York City. How did the building celebrate its grand opening? By serving cotton candy from a branded vintage Citroen truck on-site.
IMP and ACE raised mental health awareness by bringing their services to life with a branded truck and urging New Yorkers ‘unwrap’ their childhood memories.
