Experiential Marketing Archives | Page 6 of 19

Best Guerrilla Marketing Campaigns

Posted on June 15, 2022June 10, 2024 by britney

In this blog, we will walk through some of the best examples of guerrilla marketing campaigns of 2022. With some examples, we hope to give you and your brand some inspiration for your next product launch, test marketing activation, and more. But first, we have to learn what, exactly, guerrilla marketing is.

What is Guerrilla Marketing?

In a broad sense, guerrilla marketing campaigns are the use of unconventional and experimental ways to increase sales or attract interest in your brand. These methods are also typically more cost-friendly and incorporate more personal interactions that are useful for creating meaningful connections with consumers.

More specifically, a guerrilla marketing campaign can mean anything from street art, flash mobs, publicity stunts, and viral videos. Though all of those specific approaches are different from one another, what all of these tactics have in common is that they reach consumers in ways that are wholly unique and distinct from traditional marketing practices, and perhaps less of a financial burden too. It’s a form of event marketing that relies less on the financial backing and planning involved of hosting an event while capitalizing on the possibility of entertaining a crowd and connecting them to your brand.

Why Use Guerrilla Marketing?

Guerrilla marketing is an excellent way to create meaningful relationships with your consumers, and there are many reasons why it might be attractive to your brand.

Innovation

Let’s say you’re a well-established brand like Chanel or Ralph Lauren. Regardless of how big of a household name your brand is, there’s always room to innovate and reach your target audience in ways that you haven’t before. That’s why you might employ guerrilla marketing tactics, like using a floating barge billboard in the Hudson River or having twenty models dress up as a certain character from your premiering TV series, to create a slightly- or radically- different impression on consumers than you have in the past.

Whether you’re looking to restructure or transform your brand voice, or simply to extend your brand to people in a different way, then guerrilla marketing is a great option for you.

Visibility

On the flip side, what if you’re an up-and-coming brand with less notability than the two brands mentioned before? If you’re looking to really get your name out there, then guerrilla marketing campaigns are also an excellent way to accomplish that goal.

Especially in a world where everyone is fighting for the digital space and pouring their focus into online advertisements, guerrilla marketing really cuts through and gets you noticed by taking a niche and more resonant approach.

Top 3 Best Guerrilla Marketing Campaigns of 2022

Now let’s get into some of the best guerrilla marketing campaigns of this year so far!

1. JUST Egg

JUST Egg enlisted us to transform one of our food trucks into a millboard that ‘drove’ their message about climate change around Washington D.C. This promotion included witty menu designs, calls to action, and an exterior build-out that left people wanting to do more for their planet by consuming JUST Egg’s tasty alternative to meat and dairy products.

This guerrilla marketing campaign was an effective way of reaching the vegan and vegetarian community while uplifting others to join in limiting their meat consumption with JUST Egg. And, of course, it was a great example of guerrilla marketing. What better way to maximize Earth Day than by using one of our experiential vehicles to resonate with your consumers and the future of our planet?

2. Amazon Music x Bad Bunny

Amazon Music and Bad Bunny had a similar vision to JUST Egg in wanting to use a guerrilla marketing tactics for the Puerto Rican phenomenon’s album drop, ‘Un Verano Sin Ti.’

Instead of simply spreading the word online, they came to us. Deciding they wanted to hand out complimentary Puerot Rican ‘helado,’ they thought: how better to do it than handing out branded ‘Un Verano Sin Ti’ cups from a vehicle branded in album art in New York City and Chicago?

An immersive, in-person marketing experience like this one garners a lot of attention, and this promotion was no exception. As a result of reaching fans in new and unexpected ways, there’s no doubt Bad Bunny earned himself more streams and fans.

3. Travel Texas

How do you get New Yorkers to visit Texas? By giving out complimentary Texan food during National BBQ Month and having your guests scan a QR code to visit the Travel Texas website. Travel Texas is a company that helps tourists find a variety of activities to do and attractions to see in the Lone Star State.

In order to drive traffic to the website, Food Truck Promotions branded a vehicle and served up delicious complimentary briskets on a NYC street corner. Outside of the truck, people could enjoy their food on the branded seating areas to have an even more immersive experience.

As Travel Texas put it, ‘It’s not May, it’s BBQ Month!’

Get Your Campaign Started

After looking at these three amazing examples of guerrilla marketing campaigns, we hope that you’re inspired. If you’re looking for someone to help you kickstart your guerrilla marketing campaign, FTP has you covered! Learn more about us and contact us today to get started!

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What Is An Experiential Marketing Agency?

Posted on June 9, 2022July 7, 2022 by britney

Marketing comes in many different forms; there’s video marketing, social media marketing, content marketing, search engine marketing, in-bound marketing, and much more. However, in this blog post we will discuss a specific and very successful type of marketing different from those: experiential marketing.

Aren’t sure what experiential marketing is, exactly? Then read on to learn all about the unique, immersive, and impactful approach that Food Truck Promotions specializes in.

What Makes An Experiential Marketing Agency Unique?

Take Food Truck Promotions as an example. Food Truck Promotions is a full-service mobile experiential marketing agency. What this means is that we specialize in transforming vehicles into interactive experiences that connect brands with consumers.

To paint a picture, here are three concrete ways that an experiential marketing agency is different from other marketing agencies.

Face-To-Face Interaction

In a world where so many brands are competing in the digital space, experiential marketing cuts through that noise with a wholly different approach. The first-and-foremost quality of an experiential marketing agency is that by name, it focuses on creating experiences.

As targeted as social media ads can be, the philosophy behind this kind of approach is that something like Instagram ads simply don’t have the kind of lasting effect that an in-person experience can have on a consumer. The goal of experiential marketing, then, is to create a true connection between a brand and a consumer by creating a lasting memory.

Complete Customization

When an experiential marketing agency partners with a client, they offer complete customization. Whether the brand is looking for a one-day brand activation or a long-term campaign, the agency works with them to make their wildest dreams come to life.

Every brand promotion is unique, which is why it’s impactful. The client wants to sample their new product on college campuses? They’re looking to build-out a mobile billboard with goofy menu items and bold statements? They want to have consumers try out their self-tanning lotion on-site?

Whatever the vision is, individualization and personalization are pillars of experiential marketing agencies. There’s no formula— every activation has its own flare. Below are three examples of highly personalized promotions.

1. JUST Egg

2. Bacardi

New York had never seen a holiday pop up like this. We parked the branded glass truck in the heart of Times Square to activate for the larger “Winter Summerland” campaign. The activation included surprise guests, a merch giveaway, a coordinated flashmob, and additional branded pedicabs for accentuation.

Inside the glass truck, our experiential marketing agency took the lead in building out display shelves, ‘icing’ bamboo and palms, adding decorations like a full-length mirror, and much more. All carefully customized to execute Bacardi’s vision.

3. Kate Spade

To celebrate Mother’s Day, our team parked six floral-printed food carts along Broadway in New York City to celebrate motherhood and promote the new Kate Spade collection.

The Kate Spade branded food carts were wrapped in a delicate white base with pink, yellow, and purple floral accents to exude the kind of femininity that’s iconic to Kate Spade. For the main attraction? Eye-catching flower arrangements surrounding the branded carat before landing in the hands of smiling New Yorkers everywhere.

Long-Term Results

The two previously listed elements of experiential marketing— face-to-face interaction and complete customization— synthesized to form what is the overarching quality of this marketing approach: long-term results. Experiential marketing agencies are creative, attentive to detail, and data-driven, which means that the results are not just temporary increases in sales or store-traffic.

Though both of those things are accomplished in spades, experiential marketing creates not just a higher quantity of consumers; it creates higher quality consumers, too.

When To Use Experiential Marketing

If you’re looking for creative ways to promote your brand, you may be wondering when is the right time? Here are a few reasons or occasions you might want to partner with an experiential marketing agency.

Product Launch

If you’ve just released a new product, then it’s the perfect time to connect face-to-face with consumers and get your product in as many hands as possible.

Moisturizer? Tanning lotion? Alcohol mixer? Ice cream? Whatever it is, you should consider ringing in your new venture with an in-person experience.

Test Marketing

In the same vein, let’s say your product hasn’t launched, but you’re wondering how it will perform with a particular demographic. Test marketing is another great reason to use experiential marketing, whether that be with a mobile showroom, a pop up, a product sampling tour, and more.

Event Marketing

Take your brand to gay pride, NFT.NYC, or a marathon. Event marketing is a great way to establish your brand in high foot-traffic areas.

Brand Awareness

Sometimes, there’s no specific reason to use experiential marketing outside of simply bringing brand awareness. Creating a brand name that resonates with people— even when it’s not surrounding a certain new product or event— is just as important as anything else, and experiential marketing can help you accomplish this.

Experiential Marketing Agency: Wrap Up

While other forms of marketing can also be effective, experiential marketing agencies’ work is unique because it’s inherently fits clients needs, requires a creative approach, and is tailored to create in–person, immersive brand to consumer experiences.

Experiential marketing has the potential to revolutionize the way consumers interact with brands, and create true, long-lasting consumer loyalty.

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6 Branded Ice Cream Trucks That Cooled Us Down

Posted on June 1, 2022May 9, 2024 by britney

Nothing brings people together like ice cream, so why not use one of our personalizable ice cream trucks to hand out everyone’s favorite treat while amplifying your brand name?

In this blog, we’ll take a look at six brands that used ice cream trucks to cool their consumers down and create lasting connections with their target audience.

1. i-D Magazine

Who is i-D Magazine?

i-D Magazine is a British bi-monthly magazine published by Vice Media, dedicated to fashion, music, art, and youth culture. As the publication likes to call itself, i-D Magazine is the “original fashion and style bible.” With a statement that bold, the brand certainly has a reputation to uphold, which is why they came to us to reach their readers in a way that had never been done before.

i-D Magazine Ice Cream Truck

i-D magazine parked its stylish branded ice cream truck at the Dover Street Market store in New York to give out magazines, merch, and of course, delicious vegan ice cream. People lined down the block to get in on the action, proving once again that i-D magazine sets the trends everyone wants to be a part of.

2. Ralph Lauren

On December 7, 2019, New York was invited to celebrate the holidays with Ralph Lauren at the annual Miracle on Madison holiday shopping event in partnership with The Society of MSK.

20% of the purchases from all Madison Avenue stores supported MSK kids, the hospital’s newly re-envisioneod pediatric department.

3. IMP x ACE

To bring mental health awareness, IMP teamed up with the ACEs Aware Initiative and invited New Yorkers to “unwrap childhood memories” via a branded food truck. The idea of this initiative was to encourage people to start their healing journey by acknowledging, accepting, and reframing their past.

And, what is the ultimate act of self-care? Enjoying delicious ice cream, in this case, served from a co-branded ice cream truck in the heart of Times Square. Guests who were truly moved by the statement-making ice cream truck were encouraged to get in control of their healing process by visiting numberstory.org.

IMP and ACE’s approach to marketing this mental health resource is just one of the many ways that ice cream trucks have made an unforgettable impact.

4. Forty Carrots

When indoor dining closed during the onset of COVID, Forty Carrots was left still wanting to serve their famous fro-yo in the New York heat. Thankfully, the Food Truck Promotions team was able to provide the brand an alternative to the traditional dining experience: we offered the brand the opportunity to custom brand one of our ice cream trucks for a month long activation outside of Bloomingdales.

This ‘sprinkled,’ store-front ice cream truck was able to lure in thousands of New Yorkers over a month long activation, effectively brining much needed refreshment in the hot summer months and building brand-consumer connections. After all, no one forgets who gave out complimentary ice cream when they needed it most.

5. Forager Project

As excited as Food Truck Promotions was about Forager Project’s ice cream line, we also knew that words like “vegan” and “plant-based” tend to split the room. That’s why we made it a priority to put on a sampling activation that would get Forager Project’s delicious product in as many hands as possible, from the biggest fans to the biggest critics of dairy-free ice cream.

With our help, Forager Project’s vegan ice cream made its way to nine different locations across San Francisco in a fully-stocked branded food truck that gave people the opportunity to sample Cookies & Cream, Chocolate, and Vanilla ice cream.

For maximum effect, Food Truck Promotions made the consumer experience simple and straightforward: guests had the choice of signing up for the Forager newsletter or following Forager on Instagram to get their choice of an ice cream sample and a coupon code to buy the delicious, dairy-free product in-store.

Skeptics Turned Fans Through Ice Cream Truck

This face-to-face experiential marketing campaign, as well as the savvy call-to-action, was able to turn many dairy-free skeptics into new, long-lasting customers for Forager Project. The branded vehicle gave out as many as 500 samples a day, which meant that the brand directly reached an astounding 4,500 people, not even to mention the growth that the activation sparked on social media. In the end, we knew that all people needed was one taste of Forager Project’s ice cream from one of our eye-catching ice cream trucks to get them on board with the dairy-free, vegan alternatives.

6. Booking.com

Last but not least, there’s Booking.com’s iconic New York ice cream truck. The vehicle stole the show in NYC with an exterior ice-cream build out and interior that replicated a hotel room you’d find on using their service.

All things considered, the ice cream truck gave a whole new meaning to experiential marketing. Not only were guests able to enjoy complimentary ice cream, but they were given the opportunity to see a food truck- turned-hotel, courtesy of the Food Truck Promotions team.

Wrap Up on Ice Cream Trucks

All of us are accustomed to hearing the classic ice cream truck jingle, rushing to get in line, and enjoying a refreshing cup of our favorite flavor. However, what’s not so typical, and much more impactful, is when brands use the concept of a traditional ice cream truck and turn it into a branded experience that really speaks to their consumers.

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“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer

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A Guide on How to Start Your Own Pop-Up Shop

Posted on May 25, 2022June 25, 2024 by britney

Pop-up shops are temporary storefronts intended to establish a brick-and-mortar presence, particularly for entrepreneurs that maintain a strong digital presence through e-commerce.

They are designed to allow potential customers the opportunity to browse their goods and interact with their brand in a more intimate experience, with the intended goal of increasing awareness for their online marketplace.

While they often take the form of a temporary location chartered for a month or two, or perhaps mobile locations (such as food trucks), they also exist as promotional events which may only last a day or three.

Whatever form or duration the pop-up shop takes, they can create a unique experience for your clientele and launch your brand to new heights.

But what does it take to get started?

Not to worry– we will show you exactly how to start your own pop-up shop.

Build the Foundation with Skillful Planning

Any time you wish to begin a new endeavor, the key to its success usually lies in the preparation stage. Throwing yourself into a significant venture without a roadmap will more than likely end in disaster, so the first step involves patience.

While you may be excited to engage with your customers face to face and show them how incredible your products are, you want the pop-up shop experience to not only be successful, but to meet a specific goal. If you do not have a good idea of what that is, take the time to figure it out.

Set a Measurable Goal

You should always have a primary goal when you are determining how to start your own pop-up shop. It is fine to have secondary goals as well, but ask yourself what it is you really hope to achieve from this experience.

Are you trying to drive traffic to your online storefront? Maybe you have an idea for a new product and you want to get feedback or test the market first. Perhaps your focus is more about the brand rather than the product – creating an incredible experience for your target clientele can help you build a positive and enduring reputation.

Then, come up with a measurable goal. That means defining some specific parameters, whether sales numbers, online customers using a special discount code received at your event, or some other collectible data, so you can evaluate whether your objective is successful.

Whatever you seek – establish that goal and then work backwards to design the ultimate shopping experience.

Know Your Limits

During the planning stages, you should also set a budget. To keep your pop up venture from spiraling out of control, decide exactly how much money you are willing to spend.

Your pop-up shop duration period and the cost of your selected venue may be the major strain on your budget, but make sure to take into account more than just your rent – consider other costs, too, such as those involving promotion, product costs, payroll, utilities, etc.

When you establish your limitations, you will know exactly what finances you have to work with so that you have a baseline to use to determine success and to mitigate risk.

Crunch the numbers and once you have a budget that works for you and your business, stick to it! However, it is not a bad idea to include a set flex budget to account for any unexpected or unplanned expenses – an emergency fund, if you will.

Choose a Venue

There are a wide variety of options available to host a pop-up shop. That means you have the opportunity to find a venue that works for you and your brand (as well as your budget). While you may have a picture of what you want your storefront to be already established, always shop around and consider the many choices at your disposal.

Some great ideas for potential pop up shops are:

Temporary showrooms, such as galleries
Major events or festivals
Seasonal markets
A traveling store
Within a popular mall location
A site or pavilion at a park area
A special event at a community center
Setting up within existing stores
Locations within designated pop-up communities

Those are just a small taste of what is at your disposal. Each community offers unique opportunities and locations, so do your research and compare costs. Obviously, some events are harder on the wallet than others, but you may be able to work out a deal with site representatives that fits your budget.

Make sure to visit your pop-up space before you make a final decision on your location, as this is a crucial step in not only determining your satisfaction but also entering the next planning phase.

If you feel overwhelmed at this point, don’t worry– there are actually experts out there, such as StoreFront, who exist specifically to help you find a venue for a pop-up shop. It never hurts to consult with experts or professionals during any step of the process.

That extends to legal matters as well. Wherever you establish yourself, make sure that you possess all proper licenses and permissions before you set up! It is also in your best interest to consider insurance for your event or location because you can never anticipate everything that could go wrong, so as the saying goes: better safe than sorry.

Getting Set Up

Once you have chosen and acquired a venue, it’s time to actually figure out how to start your own pop-up shop, and that means getting everything set up on site, so you can open for business.

Pre-Opening

Remember that it’s not as easy as just showing up and moving product in, there are some considerations you need to resolve beforehand:

Are your staffing needs established?
Do you have a system in place for transactions?
Will you need storage space?
What design scheme will you use for your space?
What will your store policies be?
Will you have facilities such as restrooms for your clientele?
What additional supplies will you need to conduct business?
How are you going to promote your brand and venue?
What techniques will you use to bring customers into your store?
What is your strategy to meet your targeted, measurable goal?
Are there any other needs you need to fulfill before opening?

Keep in mind, it is never too soon to start building excitement over your newest venture. Social media is a great tool for spreading the word, whether through your personal or business accounts, or by making use of marketing tools and advertising to draw in your new audience.

Game Time

This is where all your planning finally becomes reality. Using the data collected through your planning phase, bring in your team (if you have one) and start designing your look or event.

Once you have the pop-up looking stellar, it is time to make a few last decisions to ready your opening.

Will you have any special grand opening event (if your location is intended for a month or more)?
Are there any special deals or giveaways you want to hold in order to encourage people to stop by your location?
What will your operational hours be? Is this posted clearly?
Is everything in your location working? Make sure to test everything to avoid any unexpected hiccups.
Is your location clean and attractive?
If your venue is outside, have you followed the weather to ensure it is expected to cooperate during your planned operational period?
Ensure that you have not violated any expectations set by the venue ownership agency and have contact information at hand in case you need to make an inquiry.

Your needs will fluctuate based on your location, product, and operational needs, but this guide should help ensure that you are fundamentally prepared to host your event. The rule of the day is to expect the unexpected. Have as many backup plans in place as you can to ensure that your store experience is as smooth as possible for you and your clientele.

Don’t forget, your event is a great promotional tool. Take ludicrous amounts of pictures of your brand in action!

Wrap Up

Once your pop-up store experience comes to a close, hopefully you enjoyed a unique and valuable experience along with your new clients. Undoubtedly there were bumps along the road, but that is to be expected when you are managing an undertaking of such magnitude, especially if it is your first time.

Now that your pop-up venture has reached its conclusion, it is time to perform follow-up responsibilities.

First, make sure that you have appropriately cleaned up your pop-up location and returned any requested items or keys to their respective owners. Make sure to thank everyone involved that made this experience a reality, including your own staff and employees (or family members!).

Next, evaluate your results and data from your pop-up store and compare those toward your success metrics.

Did you achieve the goal(s) you set out to accomplish? If not, what could you have done differently to meet them?

Reflection is an important part of the process and is important so that you can learn from your mistakes, even if your project was a raving success. Take notes so that if you decide you want to repeat this experience, either in the same community or somewhere else entirely, you remember both what worked and what needs improvement.

Take the time to reach out to your clientele after the fact to offer your thanks, as well as featuring the event and positive outcomes on your social media, website, or advertising for your brand. Make use of any pictures from the event to promote your brand image and draw new customers.

Now that you know how to start your own pop-up shop, the next time will be even bigger and even better!

Food Truck Promotions Specializes in Pop-Up Shops

Here at FTP, we are pros when it comes to pop-ups! Learn more about us and how we can help you execute your pop-up shop and don’t forget to contact us to get started.

Creating Connections: How Experiential Marketing Can Change Your Business in 2025

“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer

Top 10 Best Pop-Ups of 2023

It’s been a big year here at Food Truck Promotions. With the holidays on the horizon and the new year quickly approaching, we’ve been looking

Creating Experiences That Drive UGC

Why UGC is a Key to Successful Modern Marketing If you are interested in modern marketing, you already know that the advertising world has dramatically

5 Unforgettable Summer Promos

Posted on May 9, 2022May 26, 2022 by britney

The success of outdoor brand promotions and product launches depends significantly on the amount of foot-traffic in a given area— generally, the busier the street, the more successful your branded event.

This means that it’s important not only to think about which city areas are more popular than others, but also, which time(s) of year will bring the highest ROI. With summer just around the corner, it’s worth noting that the summer season is the perfect time to get outside for an unforgettable summer promo.

During these months, brands all across the board get the opportunity you to capitalize on the fact that more people spend time outside. This of course means that a branded street event gets more visibility and traction than ever.

So, while you’re thinking about how to take the experiential approach to promote your brand, take a look back at five amazing summer promos to get inspired.

1. Magnolia Bakery

In honor of the iconic Magnolia Bakery’s 25th birthday, the brand took to the streets of NYC and handed out complimentary cups of their famous banana pudding.

Over the course of two July weekends, the Magnolia banana pudding food truck was able to hand out over an impressive 3,000 servings and gain over 1.5M social media engagements.

This summer promo was so successful because Magnolia Bakery took advantage of the summer heat by offering a treat to cool people down- and they also got creative.

Not only were guests given a free banana pudding cup, but they were also able to enter a raffle that gave them the opportunity to win an entire year’s worth of banana pudding. That much banana pudding definitely leaves a lasting impression.

2. Forager Project

In the end, we knew that all people needed from a Forager Project summer promo was one taste of the brand’s ice cream to get them on board with the dairy-free, vegan alternatives, so that’s exactly what we did.

3. Instagram

For the very last weekend of summer, Instagram brought their delicious helado to Miami Beach Latin Week. Miami beach-goers were able to enjoy fresh, complimentary ice cream from a show-stopping branded vehicle, as well as experience appearances from their favorite artists like Farruko and more.

Because Miami Latin Week is so popular, this summer promo was the perfect way to continue promoting their new reels feature to a high-volume of people in a memorable way.

Ironically, by creating an experience so unique, we helped Instagram itself became instagrammable. In other words, this summer promo was the perfect way for Instagram to promote itself on its own app and get users excited about their new feature.

4. Zara

In June 2019, Zara transformed a glass truck into a 3D Pride flag using 9,000 colorful Just Water bottles. Parked right in the excitement of the parade, Zara was able to make an important brand statement in support of the LGBTQ+ community, while also bringing general awareness to their clothing brand.

On a hot summer day, cold water is JUST what everyone needed. Brand ambassadors stood outside the truck handing out free waters and inviting attendees to celebrate with Zara. Attendees not only hydrated in style, but they got their bright on by staging photoshoots in front of the iconic rainbow truck, which made for the perfect backdrop for social posts to go viral.

This summer promo was definitely one unforgettable way to keep NYC hydrated, filled with love and pride, and dressed in Zara.

5. Aerie

Aerie’s Waffle Clothing line launched in summer of 2021, and to get the word out about their new line, Aerie partnered with us, serving tasty branded Belgian Boys waffles on a summer mobile tour that people wouldn’t forget.

The summer promo took place in multiple cities like New York City, Chicago, Nashville, Boston, and DC. These big stops were the perfect destinations to grow awareness about Aerie’s new look, so in an extra effort to stay in theme and draw attention, Food Truck Promotions wrapped the truck in a one-of-a-kind waffle design that suited the tour perfectly.

All in all, Aerie capitalized on the summer months to put on a promo that would be truly interactive and immersive. The brand hit more than 5 cities, served 4,000 Belgian Boys Waffles, and garnered more than 3M impressions.

Your Summer Promo is Next

If you’ve liked the work we’ve done with brands in the past, then please don’t hesitate to reach out to our team about your summer promo.

Whether you’re looking for a mobile showroom, a mobile pop up, a mobile café, or a product sampling activation, we can help you execute the branded activation of your dreams.