As excited as Food Truck Promotions was about Forager Project’s ice cream line, we also knew that words like “vegan” and “plant-based” tend to split the room. That’s why we made it a priority to put on a sampling activation that would get Forager Project’s delicious product in as many hands as possible, from the biggest fans to the biggest critics of dairy-free ice cream.
With our help, Forager Project’s vegan ice cream made its way to nine different locations across San Francisco in a fully-stocked branded food truck that gave people the opportunity to sample Cookies & Cream, Chocolate, and Vanilla ice cream.
For maximum effect, Food Truck Promotions made the consumer experience simple and straightforward: guests had the choice of signing up for the Forager newsletter or following Forager on Instagram to get their choice of an ice cream sample and a coupon code to buy the delicious, dairy-free product in-store.