--> October 2021 - Food Truck Promotions

How Technology Is Changing How We Treat Unique Street Marketing

Experiential Marketing

With the world of tech growing exponentially, new technology has revolutionized the way we connect with new customers. While more common tactics are falling by the wayside, unique street marketing strategies allow for brands to stand out amongst the pack.

If you want your brand to survive in this competitive business landscape, you’ll want to understand just how important technology is to various forms of unique street marketing.

What is Unique Street Marketing?

Unique street marketing are novel forms of traditional guerilla marketing strategies. These traditional marketing strategies can be as simple as putting up posters, passing out flyers, or commissioning art displays bearing your brand’s name. While these strategies can be effective, they rely on outdated methods of customer connection. As our society enters the technology age, so must our marketing.

How Does Technology Play a Role?

Unique street marketing uses every new form of media at our disposal to advertise a guerilla marketing promotion. Cutting edge marketing tactics like experiential vehicles not only use modern tech to design a customer experience, but ensure high-levels of foot traffic through social media promotion.

These vehicles, along with other forms of experiential marketing, are only possible through the advancements we’ve made in modern technology. Innovative service displays, interactive product demonstrations, social-media boosted promotional events, none of these forms of unique street marketing would be possible without these new kinds of technology. It’s these new advancements that make unique street marketing one of the most effective ways to grow your brand’s image. 

What are the Most Effective Forms of Unique Street Marketing?

One of the best ways to ensure your brand garners those valuable activations, and converts promotion attendees into long-term customers, is with experiential vehicles. This type of unique street marketing involves several different variations, including branded food trucks and mobile pop-up shops. So what do these promotions entail?

Branded Food Trucks

Branded food trucks are a way for your brand to connect with customers through the universal language of food. By setting up a positive environment where you identify an issue (hunger) and offer a solution (food), you subconsciously establish your brand as a problem solver.

 As brand ambassadors help facilitate this connection, customers begin to associate your brand with those good feelings. Using technology like QR-codes to gather more information, these ambassadors hook the customers in with free samples and special promotions. Before you know it, you have a stream of new long-term customers from a single promotional event. 

Mobile Pop-Up Shops

You’ve probably heard of pop-up shops: these temporary store fronts allow customers to experience a brand’s product or service, while allowing them to feel the exclusivity that a limited time promotion offers. Well what’s more exclusive than a store-front that will be gone by the end of the day?  

Mobile pop-up shops offer the feeling of a traditional pop-up, while allowing you to pick out several spots populated by your key demographic. Not only that, but as your promotion moves through a city, the noticeable branding will act as a moving billboard. Think of how many activations you could get from just a few stops!

Where can I find a high-tech experiential marketing company that specializes in unique street marketing?

Food truck promotions are the leading marketers in the experiential marketing industry. Our unique street marketing tactics have helped big name businesses like Chanel, Adidas, Arizona Ice Tea, and Dior successfully advertise their brands. Our specially designed promotions  help brands personally connect with their key demographic, and create long-term and lasting activations. 

Your brand has something to offer the world that no other company does. Don’t let the public miss out on the benefits of your product or service, and contact Food Truck Promotions today!

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Sensory Marketing: Who is it right for and how to set up your campaigns

Experiential Marketing

What makes a memory? When you feel the rough texture of wool, what makes you think of winter? When you smell fresh cut grass and the playful aroma of daffodils, what brings you back to spring? How can the smell of chocolate-chip cookies remind you of the laughter of grandparents? The answer is sensory memory.

Sensory memory is one of the more powerful ways our brains associate thoughts and emotions with a memory. Memories are most commonly associated with what a person sees, closely followed by what one can hear. The marketing industry has nearly reached the limits of what it can do with these two senses, and those efforts are what makes up the majority of traditional marketing strategy.

But what about the others? What about engaging potential customers and clients with other senses, like taste and smell? The true depth of sensory marketing has only begun to be explored.

The Science of Sensory Marketing

In recent years Sensory Marketing has been extensively studied by the country’s top research scientists to see why the senses are such a powerful advertising tool. What they have found is that our brain’s unconscious desires and innate decision making can be powered by something as simple as the temperature of a beverage, or the scent of a room. With sensory marketing, you have to look at details previous generations wouldn’t even think to tinker with.

The best part of these subtle choices is that they aren’t seen as marketing at all. You wouldn’t enter a building that smelled of chocolate and become annoyed by the obvious olfactory sales pitch. You’d be delighted by the aroma of cocoa beans, maybe get lost in the memory of some family vacation where your parents bought you a delightful bar of chocolate, and before you know it, you’re walking out with a pound of fair-trade confections. 

That’s the power of sensory marketing: you aren’t smacking consumers over the head with a bulky advertisement, you’re allowing them to enjoy a taste of nostalgia in a comforting environment. The way to do this is to engage those less focused on senses. Let’s start with the one that is often overlooked: your nose. 

Scent Marketing: Why it works, and how you can use it

When you think of senses, smell is often an underrated feature of the human experience. There is great importance to seeing, hearing, and feeling something, but what about our noses? With more and more studies showing that people’s sense of smell plays a large role in how they develop and solidify memories. A close connection has been found between the sections of the brain that dictate emotion, memory recall, and our olfactory senses. What does this mean? Basically, a smell can not only bring you back to some cherished moment in the past, but how you felt when you were there.

The chocolate example above does well to service this point, but that  is just the tip of the iceberg. Scent Marketing, or Aroma Marketing, is about choosing a fragrance that puts the customer in that buying mood. Depending on your product, you have to strategically set up what scent environment works best for that particular item. 

With businesses like a candle shop, this may be more obvious. If summer is around the corner, having an apple-pie scent wafting from your shop will draw in customers with memories of pies cooling on window sills. But with other products, it may not be that simple.

If you run a car dealership, smell may be the last thing on your mind. You want to show potential customers the car’s features, the benefits of an extended warranty, and the safety rating of a given vehicle. But by creating a pleasant scent in your dealership, you can increase the amount of time car-buyers spend in your shop. 

The longer they stay, the higher chance they will make a purchase. An enjoyable aroma causes those walking the showroom floor to positively associate that smell with your brand, giving them an overall better experience inside your business. 

Taste Marketing: Tip of the Tongue Tips

Along with smell, taste is not always thought about when developing sensory marketing campaigns. For food brands, taste marketing is the name of the game . Having a unique flavor that your consumer can associate with your brand is paramount to establishing a connection with those all important memory centers in their brain. 

Classic examples of these connections exist throughout popular culture: a certain soda brand conjuring images of childhood birthdays, the crunch of a french fry leading us back time and time again to the golden arches, the list goes on. Positioning the taste of your product to invoke that valuable nostalgia present in all consumers is important.

But what if you don’t have a food related product? Can you still utilize taste marketing in your campaign or strategy? Absolutely! Let’s look at a common practice you’ve probably seen in auto body repair or tire stores, and never thought twice about: Popcorn machines.

Car tires have absolutely zero to do with taste, but somehow brands like Les Schwab have found a way to associate the delicious salt and crunch of popcorn with their brands. Customers get the comfort and enjoyment of a tasty snack, and are subconsciously drawn back to that shop when it comes time to buy a new set of tires. 

Examples like this show that Taste marketing can be approached from a number of angles. Whether it’s offering samples to get those hooks into customer’s taste buds, or having fresh brewed coffee available for any who come through the front door, taste is one of sensory marketing’s strongest tools.

The future is Sensory Marketing

The world of marketing is a constantly shifting and changing landscape. Keeping up with new trends is difficult, but absolutely vital if you want to remain ahead of the game. Newer forms of sensory marketing are growing at a rapid pace, and the need to employ these tactics for successful campaigns is becoming apparent. If you want your brand to succeed, and your product to reach the masses, the answer is clear: Sensory Marketing is the future.

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