It’s been a big year here at Food Truck Promotions. With the holidays on the horizon and the new year quickly approaching, we’ve been looking back at all the incredible pop-ups we’ve been a part of in 2023. Time flies when you’re having fun, as they say, and this year has flown by with all of our fun-filled activations.
To celebrate a wonderful year coming to an end (and to embrace the new chapter that’s about to begin), let’s take a look at some of our favorite pop-ups of 2023.
What do you get when you combine the Revolve Festival, Wanderlust Creamery’s sherbet, and Beis? A Weekend(er) packed with enough color and fun to be remembered all year long. Our stand-out truck served up custom-hued sherbets, and Beis founders Shay Mitchell and Adrienne Borlongan were there to help keep things vibrant.
We can’t talk about an event that created serious buzz without talking about our Gisou Honey Glow Truck. Gisou’s honey-infused hair oil had already gone viral, so they decided they wanted to get Los Angeles buzzing over their new lip oil with a three-day event. We wanted to keep honey at the center of the pop-up, so we created a sweet truck complete with buttery yellow visuals, florals, branded beehives, and plenty of sweet treats.
This year, we ushered in the summer season in style with the bright (and we mean bright) orange vintage Citroen we created to promote some of summer’s most essential products: Malin + Goetz’s SPF offerings. The pop-up took the streets of NYC by storm for two days, and we handed out hundreds of SPF samples to help New Yorkers safely soak up the sun.
Augustinus Bader launched a three-day celebration of two major milestones in NYC. The brand called on FTP to help commemorate their fifth anniversary and launch their new spa at The Webster in SoHo. “Bader Blue” helped color the entire event, and everything from our custom-wrapped truck to superfood smoothies (which featured Augustinus Bader’s nutrient-packed supplement, of course) were bright, fun, and colorful.
To promote the opening of Ulla Johnson’s first boutique opening in Beverly Hills. We created a custom Ulla Johnson branded E-Tuk, complete with built-in refrigerators and a Beverly Hills-inspired wrap design. Throughout the weekend, the E-Tuk not only generated buzz for the boutique, but it also resulted in Erewhon selling out the healthy and tasty juice.
This fun and playful event featured not one, not two, but three matching pink and white, Cloud Paint-inspired vehicles outside the Glossier stores in SoHo, Williamsburg, and West Hollywood. The event was all about the brand’s new, summer-inspired blush shades, Whisp and Soar – so we served up sorbet and gelato in matching hues. The bi-coastal event was a huge hit, and one of our favorite days of the year.
It’s no surprise that when two of K-beauty’s most iconic brands, Laneige and innisfree, came together for a pop-up, the experience was unforgettable. The tour made 12 stops in 9 cities, but the number of “glow-ups” were countless.
We put luxury and relaxation on wheels with the custom Luxe Cream Airstream we created for the luxury skincare brand La Prairie Switzerland. This was no ordinary vehicle, either. Rather, it was a full-blown mobile spa that we brought to The Wine Stand at Wölffer Estate Vineyard. Product discovery, skin consultations, and Art of Perfection treatments made for a memorable five-day activation.
Pura made NYC, Atlanta, and DC the best-smelling places in America with their week-long event that brought the brand’s signature scents to each city. These pop-ups were all about scents, sensory adventures, and surprises, and guests had the opportunity to sniff and smell their way through the custom truck we designed with scents in mind.
Celebrating a brand that gives people glass skin with a glass truck just makes sense — and it’s exactly what we did for Peach & Lily’s five-year anniversary pop-up. The event took place first in LA and then in NYC, and featured free skin consultations, fun merch, and peachy treats.
A Year to Remember
Looking back at these events makes one thing clear — we’ve created some incredible pop-ups over the last 12 months. Nothing makes us happier than knowing we’ve spent the year generating buzz for the brands we love, giving guests one-of-a-kind experiences, and creating activations that have never been seen before.
As fun as it is to reminisce about the year behind us, we’re even more excited to gear up for the year ahead. 2024 is looking good, and we can’t wait to see what the new year has in store.