Sizable spending on Father’s Day
76% of people celebrate Father’s Day. Total spending is as much as $20B, averaged to nearly $200 per household.
Women aren’t the only ones who like shopping or getting gifts
In mainstream media, women are typically painted as chronic over-spenders. (Take the iconic 2000s movie Confessions of a Shopaholic as a prime example).
But if you do your research, you will realize that the spending gap between genders isn’t all that significant.
In the end, both men and women are looking to find the next product or service that adds value to their lives. And with the right marketing, that next product or service could be yours.
Also, keep in mind that if you can make it easier for loved ones to figure out what Father’s Day gift will put a smile on their special guy’s face, you’ve hit a home run.
Men are more likely to demonstrate brand loyalty
Last but not least, 41% of men look to brands they know and trust over women at 22%. This means that men tend to be more high-quality and long-term customers.