Pandora

Pandora

LOCATION

New York City

ABOUT

To celebrate the launch of the Pandora x Pat McGrath collaboration, we brought a one day pop-up to the heart of Manhattan, right outside Macy’s Herald Square. Our vintage Citroën, wrapped in bold red with oversized gold chain links and Pat McGrath’s signature eye motif, anchored a red carpet experience framed by gold stanchions and velvet ropes. Guests explored pieces from the collection on mirrored red and gold displays, scored giveaways and special surprises, and joined a Meet & Greet with Pat McGrath and Olandria Lashae Carthen before heading inside Macy’s to shop the collection at Pandora.

One Afternoon. Two Icons. Pure Glamour.

5.5K+
[Foot Traffic]
4.8M+
[Social Impressions]
1.1M+
[Online Impressions]
$285K
[Earned Media Value]

The Challenge

Pandora x Pat McGrath brought together two powerhouse names in jewelry and beauty, and the launch needed to match the scale and glamour of the collaboration. The brands wanted a moment that would generate buzz, give fans direct access to the collection and the talent behind it, and drive shoppers straight to the Pandora shop inside Macy’s. Herald Square is one of the busiest intersections in the world, so the activation had to be bold enough to cut through the noise and stop people in their tracks.

The Approach

We transformed our vintage Citroën into a statement piece, wrapping it in rich red with sculptural gold chains and Pat McGrath’s iconic eye, then set it on a red carpet just steps from Macy’s doors. Mirrored red and gold pedestals showcased jewelry from the collection, while velvet ropes and gold stanchions gave the space a VIP, red carpet feel. Giveaways and surprises rewarded fans throughout the afternoon, and a Meet & Greet with Pat McGrath and Olandria Lashae Carthen turned the launch into a can’t miss event. Its location outside Macy’s made the path from pop-up to purchase seamless.

Our Process

PANDORA POP-UP EVENT - PANDORA PAT McGRATH - BRANDED CITROEN TRUCK
PANDORA POP-UP EVENT - PANDORA PAT McGRATH - BRANDED CITROEN TRUCK
PANDORA POP-UP EVENT - PANDORA PAT McGRATH - BRANDED CITROEN TRUCK

Red Carpet on 34th Street

By placing the pop-up outside Macy’s Herald Square, we put the Pandora x Pat McGrath launch in front of thousands of New Yorkers and visitors in one of the city’s most iconic shopping destinations. The gold chained Citroën and mirrored displays brought the collection’s bold, glamorous spirit to life, giving guests an up close look at the pieces before they stepped inside to shop. Every detail, from the red carpet to the gold accents, reflected the luxury and confidence at the heart of the collaboration.

Meet the Moment

With Pat McGrath and Olandria Lashae Carthen greeting fans, the pop-up became a true cultural moment, drawing crowds and filling social feeds with selfies, collection close ups, and red carpet content. Giveaways and surprises kept energy high all afternoon, while clear direction to the Pandora shop inside Macy’s turned excitement into sales. The result: a high-impact launch that celebrated two icons, generated major buzz, and drove fans directly to the collection.

PANDORA POP-UP EVENT - PANDORA PAT McGRATH - BRANDED CITROEN TRUCK
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PANDORA POP-UP EVENT - PANDORA PAT McGRATH - BRANDED CITROEN TRUCK
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PANDORA POP-UP EVENT - PANDORA PAT McGRATH - BRANDED CITROEN TRUCK
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