Lola Blankets

Lola Blankets

LOCATION

Aspen, Colorado

ABOUT

Lola Blankets brought its signature softness to the mountains with a two weekend pop-up in Aspen, Colorado. Our vintage Citroën, wrapped head to toe in Lola’s red bandana print, served complimentary soft serve while a display of rolled Lola Blankets showcased the brand’s cozy colorways. Bandana print planters, fresh florals, and a postcard worthy mountain town setting created an inviting stop for locals and visitors alike. Across six days, guests enjoyed sweet treats, scored giveaways, and got up close with the blankets that have earned Lola a devoted following.

Two Weekends. One Very Sweet Escape.

10K+
[Foot Traffic]
5.8M+
[Social Impressions]
1.4M+
[Online Impressions]
$340K
[Earned Media Value]

The Challenge

Lola Blankets is all about feel, and softness is something people have to experience to understand. The brand wanted to bring its products into a real world setting where its ideal customer, someone who values comfort, quality, and the good life, could see and touch them in person. Aspen offered the perfect audience, but in a destination known for luxury experiences, the activation needed to feel elevated, welcoming, and memorable enough to stand out.

The Approach

We wrapped our vintage Citroën in Lola’s signature red bandana pattern and set up in the heart of Aspen, turning it into a charming soft serve stop that invited guests to slow down and stay a while. A custom shelving display showcased Lola Blankets in a range of colorways, encouraging guests to feel the softness for themselves. Bandana print planters filled with white florals tied the look together, while giveaways rewarded guests and sent them home with a piece of the brand. Spreading the activation across two weekends maximized reach among both weekend visitors and locals.

Our Process

LOLA BLANKETS POP-UP EVENT - LOLA BLANKETS ASPEN - BRANDED CITROEN VEHICLE
LOLA BLANKETS POP-UP EVENT - LOLA BLANKETS ASPEN - BRANDED CITROEN VEHICLE
LOLA BLANKETS POP-UP EVENT - LOLA BLANKETS ASPEN - BRANDED CITROEN VEHICLE

Sweet Treats, Soft Touches

By pairing complimentary soft serve with hands on product discovery, we gave guests two reasons to stop and stay. The red bandana wrapped Citroën drew people in from across the plaza, and the blanket display invited them to experience Lola’s signature softness up close. Brand ambassadors shared the story behind the blankets, turning a quick treat into a genuine connection with the brand.

From Mountain Town to Mainstream Feed

With a striking vintage vehicle, bold bandana patterns, and Aspen’s scenery as a backdrop, every corner of the activation was made for photos. Guests shared their soft serve, giveaways, and Lola moments, carrying the brand from the mountains to feeds everywhere. The result: lasting brand impressions, meaningful consumer engagement, and a simple yet beautiful experience that captured exactly what Lola Blankets is all about.

LOLA BLANKETS POP-UP EVENT - LOLA BLANKETS ASPEN - BRANDED CITROEN VEHICLE
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LOLA BLANKETS POP-UP EVENT - LOLA BLANKETS ASPEN - BRANDED CITROEN VEHICLE
Phone frame
LOLA BLANKETS POP-UP EVENT - LOLA BLANKETS ASPEN - BRANDED CITROEN VEHICLE
Phone frame

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