When Ralph Lauren launched Ralph’s Coffee in 2017, they asked Food Truck Promotions to execute a custom mobile build out to promote the opening of its first ever coffee shop at their flagship store on 5th Avenue. Food Truck Promotions designed an eye-catching 1943 vintage Citroen adorned with Ralph’s Coffee branding, which served their signature blends of coffee, espresso and lattes to New Yorkers passing by. Since then, Ralph Lauren has partnered with Food Truck Promotions to recreate these unexpected moments for many special occasions throughout the years.
In 2018, Ralph Lauren opened a new Polo men’s store in SoHo and they wanted to bring back the iconic Ralph’s Coffee truck. What better way to celebrate than with a cup of Ralph’s Coffee cold brew and coffee soft serve ice cream? The stylish Ralph’s Coffee truck was stationed directly in front of their new store, serving designer treats and creating ‘Insta-worthy’ moments.
In celebration of the 2019 US Open, Ralph Lauren wanted to host a unique court-side tennis viewing experience for all of NYC to enjoy. Food Truck Promotions brought back the iconic Ralph’s Coffee truck, once again, parking it right outside their men’s flagship store to serve complimentary Ralph’s Coffee soft serve ice cream. Coffee attendants dressed up in the official US Open ballperson uniform, flat screen TVs were built into the store window sills, and a set of bleachers were set up along the sidewalk, ready for New Yorkers to live-stream the tournament and indulge in a little treat from Ralph’s Coffee.
Since 2017, the iconic vintage Citroen coffee truck has become a hallmark of the designer coffee brand. The original Ralph’s Coffee truck was such a popular hit that Ralph Lauren wanted to replicate it and open a permanent Ralph’s Coffee mobile coffee shop located at Rockefeller Plaza.