Loungefly

Loungefly

Loungefly Celebrates
National Polka Dot Day

YEAR

2023

INDUSTRY

Fashion

Entertainment

LOCATION

Los Angeles

SERVICES
  • Mobile Retail
ABOUT

Loungefly is known for their elevated take on fandom fashion, producing unique, pop-culture-inspired apparel and accessories. To launch the new Minnie and Daisy Pastel Polka Dot collection, Loungefly turned to us to deliver ‘A Perfect Day For Polka Dots,’ using National Polka Dot Day as the perfect opportunity to bring an eye-catching, polka dot-themed pop-up truck to the Grove.

Using our design team’s 3D renderings, we wrapped the glass truck exterior in multi-colored pastel polka dot vinyl, accentuated with color-coordinated balloon installations and a board showing a sneak peek of the line. The interior acted as an immersive, multi-dimensional showroom flaunting the Disney collection’s hoodies, backpacks, wallets, and headbands from built-in display shelves and frames. From the custom lemonade bar to the pink lounge couch, the goal was to weave together as many elements as possible to nod to the collection’s fun, bright, and nostalgic aesthetic.

Guests explored the collection while sipping on complimentary pastel lemonade with boba. As they shopped the collection available for purchase on-site or online, people were also offered the opportunity for a special photo-booth moment along with the chance to win special prizes from branded scratch-offs.

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TAKE YOUR BRAND TO THE STREETS.®

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