Kayali Tour

Kayali Tour

LOCATION

Alabama, Atlanta, Austin, Mississippi, Nashville

ABOUT

In partnership with Colina, we took the Kayali Café on the road for a five stop tour across the South. From college campuses to buzzing retail destinations, our pink Airstream Bambi served up fragrance inspired drinks, each paired with a matching perfume sample, alongside a perfume layering and sampling bar. Life-size bottle props, scalloped umbrellas, and Kayali x Sephora branding set the scene at every stop: the University of Mississippi, Broadway Street in Nashville, Domain NORTHSIDE in Austin, Spelman College, and Alabama A&M University.

Five Stops. One Sweet Signature Scent.

16K+
[Foot Traffic]
9.8M+
[Social Impressions]
2.4M+
[Online Impressions]
$600K
[Earned Media Value]

The Challenge

Fragrance is one of the hardest products to sell without trying it, and Kayali’s signature approach of layering scents to create something personal works best in person. The brand wanted to introduce its fragrances to a new generation of college students and shoppers across the South, while reinforcing its availability at Sephora. It needed an experience that brought the scents to life in a way that felt playful, memorable, and true to Kayali’s sweet, indulgent aesthetic.

The Approach

We reimagined our Airstream Bambi as the Kayali Café, a pastel pink coffee shop where the menu was inspired by the fragrances themselves. Drinks like the Pistachio Gelato Matcha, Strawberry Marshmallow Latte, and Sweet Peach Tea were served with a matching perfume sample clipped right to the can, so guests could taste and smell each scent at the same time. A perfume layering and sampling bar invited guests to experiment and find their own signature combination. Life-size bottle props, scalloped umbrellas, and velvet ropes turned every stop into a photo-ready destination.

Our Process

KAYALI POP-UP EVENT - KAYALI TRUCK TOUR - BRANDED AIRSTREAM BAMBI
KAYALI POP-UP EVENT - KAYALI TRUCK TOUR - BRANDED AIRSTREAM BAMBI
KAYALI POP-UP EVENT - KAYALI TRUCK TOUR - BRANDED AIRSTREAM BAMBI

A Menu Made to be Worn

By pairing every drink with its fragrance counterpart, we turned sampling into a full sensory experience. Guests sipped a Pistachio Gelato Matcha while discovering Yum Pistachio Gelato | 33, then headed to the layering bar to mix and match scents with guidance from brand ambassadors. Alternating between campuses and retail destinations, the tour reached students between classes and weekend shoppers alike, introducing Kayali to thousands of new fans across five cities.

From Café to Fragrance Favorite

With oversized perfume bottles, pastel props, and a pink Airstream that stopped people in their tracks, every stop became a magnet for photos and social sharing. Guests left with samples in hand and a scent combination of their own, ready to find the full collection at Sephora. The result: thousands of new fragrance discoveries, a steady stream of user generated content, and a tour that brought Kayali’s playful, layerable world to life across the South.

KAYALI POP-UP EVENT - KAYALI TRUCK TOUR - BRANDED AIRSTREAM BAMBI
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KAYALI POP-UP EVENT - KAYALI TRUCK TOUR - BRANDED AIRSTREAM BAMBI
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KAYALI POP-UP EVENT - KAYALI TRUCK TOUR - BRANDED AIRSTREAM BAMBI
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