White Fox Campus Tour

White Fox Campus Tour

LOCATION

University of Alabama & University of Florida

ABOUT

White Fox, the Australian fashion label known for its loungewear, matching sets, and trend-driven essentials, hit the road for a two stop college campus tour at the University of Alabama and the University of Florida. Housed in our signature glass truck, the activation turned a pink plaid boutique on wheels into a must visit campus destination. Students could shop new products, snag branded tote bags, sip Morning Made matcha lattes, and step into a custom photobooth, with Instagram worthy moments at every turn.

Two Campuses. Thousands of Moments.

7.5K+
[Foot Traffic]
5.4M+
[Social Impressions]
1.2M+
[Online Impressions]
$425K
[Earned Media Value]

The Challenge

White Fox has built a loyal following online, but its Gen Z audience lives and breathes campus culture. The brand needed to move beyond the scroll and meet students where they are, building awareness, driving product discovery, and creating shareable moments that would extend the brand’s reach far beyond the quad. The experience had to feel effortlessly on-brand, social-first, and worth stopping for between classes.

The Approach

We transformed our glass truck into a fully immersive White Fox boutique, complete with pink plaid interiors, a Hollywood style vanity, curated clothing racks, and a storefront that put the entire experience on display. Outside, pink bistro seating, a branded photobooth, and a Morning Made matcha latte bar invited students to linger, sip, and share. New collection pieces were available for purchase onsite, while branded tote bags and White Fox water gave every guest something to take home and carry across campus.

Our Process

WHITE FOX - COLLEGE CAMPUS BRAND TOUR - WHITE FOX MERCH TRUCK
WHITE FOX - COLLEGE CAMPUS BRAND TOUR - WHITE FOX MERCH TRUCK
WHITE FOX - COLLEGE CAMPUS BRAND TOUR - WHITE FOX MERCH TRUCK

Campus, But Make It Couture

By bringing White Fox directly onto the campuses of the University of Alabama and the University of Florida, we turned an everyday walk to class into a fashion moment. The glass truck doubled as a rolling boutique and a living billboard, its pink plaid interior visible from every angle and impossible to ignore. Students stepped inside to shop new arrivals, sat down at the vanity, and explored the collection up close, while matcha lattes from Morning Made and plenty of seating kept the energy going outside.

From Quad to IG Feed

With a custom photobooth, a lit vanity mirror, and branded details from the welcome mat to the water bottles, every corner of the activation was designed to be photographed and shared. Students filled their social feeds with pink plaid backdrops and White Fox moments, amplifying the brand’s presence across two of the biggest college campuses. The result: heightened brand awareness, direct product discovery, and a lasting connection with the Gen Z audience that defines White Fox’s community.

WHITE FOX - COLLEGE CAMPUS BRAND TOUR - WHITE FOX MERCH TRUCK
Phone frame
WHITE FOX - COLLEGE CAMPUS BRAND TOUR - WHITE FOX MERCH TRUCK
Phone frame
WHITE FOX - COLLEGE CAMPUS BRAND TOUR - WHITE FOX MERCH TRUCK
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Photo Gallery

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