Neutrogena

Neutrogena

LOCATION

New York City

ABOUT

Neutrogena brought its acne fighting lineup to Gansevoort Plaza, in the heart of NYC’s Meatpacking District, with a one day pop-up built around a simple message: Clearer Looking Skin. Simplified. Housed in a fully wrapped Airstream Stage, the activation broke a skincare routine into five color coded steps: Exfoliate, Cleanse, Moisturize, Patch, and Treat. Guests met one-on-one with skin experts inside the Airstream, picked up exclusive giveaways, grabbed a complimentary juice, and finished with a Plinko game and one final surprise.

One Day. Five Steps. A Whole Lot of Glow.

4.5K+
[Foot Traffic]
3.6M+
[Social Impressions]
800K+
[Online Impressions]
$310K
[Earned Media Value]

The Challenge

Skincare can feel overwhelming, especially for anyone managing breakouts. Between endless products, conflicting advice, and complicated routines, consumers often don’t know where to start. Neutrogena wanted to cut through the noise and show that clearer-looking skin doesn’t have to be complicated. To do it, the brand needed an experience that felt approachable, educational, and fun, in one of the busiest, most style forward neighborhoods in New York City.

The Approach

We transformed an Airstream Stage into a bold, color blocked skincare studio, with each step of the routine given its own vibrant station, mirror, and product display. Inside, skin experts guided guests through personalized consultations and matched them with the right products for their skin. Outside, oversized product displays, lush florals, and a fresh juice bar turned the cobblestone plaza into a destination. A Plinko game gave every guest a chance to win, adding one last moment of excitement before they headed out with Neutrogena in hand.

Our Process

NEUTROGENA NYC POP UP - SKINCARE POP-UP EVENT - NEUTROGENA AIRSTREAM STAGE
NEUTROGENA NYC POP UP - SKINCARE POP-UP EVENT - NEUTROGENA AIRSTREAM STAGE
NEUTROGENA NYC POP UP - SKINCARE POP-UP EVENT - NEUTROGENA AIRSTREAM STAGE

Breaking Down the Routine

By setting up in Gansevoort Plaza, we put Neutrogena at the center of one of Manhattan’s most walkable, trend driven neighborhoods. The Airstream’s five color coded stations made the brand’s message easy to grasp: five simple steps to clearer looking skin. Guests stepped inside to meet with skin experts, ask questions, and get recommendations tailored to them, turning a quick stop into a hands on skincare lesson that felt personal rather than overwhelming.

From Cobblestones to Clear Skin

With complimentary juices, exclusive giveaways, and a Plinko game that kept the energy high, the pop-up gave guests plenty of reasons to stay, play, and share. The rainbow wrapped Airstream and life-size product displays made for an instantly recognizable backdrop, filling social feeds with Neutrogena moments throughout the day. The result: stronger product education, meaningful one-on-one connections, and a fresh reminder that Neutrogena makes clearer looking skin simple!

NEUTROGENA NYC POP UP - SKINCARE POP-UP EVENT - NEUTROGENA AIRSTREAM STAGE
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NEUTROGENA NYC POP UP - SKINCARE POP-UP EVENT - NEUTROGENA AIRSTREAM STAGE
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NEUTROGENA NYC POP UP - SKINCARE POP-UP EVENT - NEUTROGENA AIRSTREAM STAGE
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