Sally Beauty Campus Tour

Sally Beauty Campus Tour

LOCATION

University of Miami, Florida A&M University, University of Alabama, University of Houston, and University of Texas at Austin

ABOUT

Sally Beauty brought COLORfest on Campus to five universities across the South: University of Miami, Florida A&M University, University of Alabama, University of Houston, and University of Texas at Austin. Timed for back to school and rush season, the tour invited students to “rush into your next color era” with a fully wrapped Sally food truck surrounded by interactive beauty stations. Students could find their color season at a personal color analysis station, create a custom look at a DIY press-on nail bar, explore hair color and nail favorites at the Sally Color Lab, spin the prize wheel, and cool off with a complimentary popsicle.

Five Campuses. Endless Color Eras.

17K+
[Foot Traffic]
9.2M+
[Social Impressions]
2.2M+
[Online Impressions]
$560K
[Earned Media Value]

The Challenge

Sally Beauty offers a huge range of hair color, nail, and beauty brands, but many college students still see it as a store for professionals, not a place to experiment with their own look. The brand wanted to reach students during one of the busiest, most social times of the school year and show them that Sally is their go-to for self-expression. The experience had to be hands-on, personal, and fun enough to stand out amid the back to school buzz on five campuses.

The Approach

We wrapped a food truck in Sally’s vibrant COLORfest bubble design and built a custom exterior around it full of ways to play with color. At the color analysis station, shade experts helped students discover their color season, then pointed them to hair and nail shades that matched. The DIY nail bar let guests try press-ons from Sally’s nail brands, while the Sally Color Lab showcased products from across the lineup. A spin to win prize wheel, scratch-off cards, branded goodie bags, and complimentary popsicles from the truck window kept the lines moving and the energy high.

Our Process

SALLY BEAUTY POP-UP EVENT - SALLY BEAUTY CAMPUS TOUR - BRANDED FOOD TRUCK - BEAUTY POP-UP EVENT
SALLY BEAUTY POP-UP EVENT - SALLY BEAUTY CAMPUS TOUR - BRANDED FOOD TRUCK - BEAUTY POP-UP EVENT
SALLY BEAUTY POP-UP EVENT - SALLY BEAUTY CAMPUS TOUR - BRANDED FOOD TRUCK - BEAUTY POP-UP EVENT

Find Your Color Era

By putting personal color analysis at the center of the experience, we turned beauty discovery into something every student could take part in. Shade experts helped guests identify their color season, then the nail bar and Color Lab brought those shades to life with products they could try on the spot. Timing the tour with rush season made it feel especially relevant, giving students a fresh look and confidence for one of the most important weeks of their school year.

From the Quad to the Social Media Feed

With a bold, bubble-covered truck, selfie mirrors, and a “Tag us in your selfies!” invitation, every stop was designed to be shared. Students posted their new nails, color seasons, and prize wheel wins using #SallyCOLORfest, extending the tour’s reach well beyond each campus. The result: thousands of hands-on product experiences, a wave of user-generated content, and a new generation of students who now see Sally Beauty as the place to explore color.

SALLY BEAUTY POP-UP EVENT - SALLY BEAUTY CAMPUS TOUR - BRANDED FOOD TRUCK - BEAUTY POP-UP EVENT
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SALLY BEAUTY POP-UP EVENT - SALLY BEAUTY CAMPUS TOUR - BRANDED FOOD TRUCK - BEAUTY POP-UP EVENT
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SALLY BEAUTY POP-UP EVENT - SALLY BEAUTY CAMPUS TOUR - BRANDED FOOD TRUCK - BEAUTY POP-UP EVENT
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