Zillow — Someday Sips

Zillow — Someday Sips

INDUSTRY

Fashion

LOCATION

Atlanta, Charlotte & Raleigh

ABOUT

For Zillow’s “Someday Sips” activation, we brought complimentary iced coffee, tea, and matcha to communities across Atlanta, Charlotte, and Raleigh, making the idea of future homeownership feel approachable and real.

Coffee talk, but make it homeownership

12K
[Foot Traffic]
700K
[Social Impressions]
45K
[Online Impressions]
$9OK
[Earned Media Value]

The Challenge

Make a distant, aspirational concept like homeownership feel tangible and approachable for everyday consumers.

The Approach

Toured a community-style beverage activation through three Southeastern markets, pairing a familiar daily ritual — coffee — with Zillow’s brand message to spark organic conversation.

Our Process

ZILLOW - SOMEDAY SIPS - ZILLOW FOOD TRUCK
ZILLOW - SOMEDAY SIPS - ZILLOW FOOD TRUCK
ZILLOW - SOMEDAY SIPS - ZILLOW FOOD TRUCK

PAIRING A DAILY RITUAL WITH A BIG IDEA

Coffee, tea, and matcha gave people a reason to stop, while the setting itself opened the door to conversations about what homeownership could someday look like for them.

BUILDING FAMILIARITY ACROSS THREE MARKETS

Repeating the activation in Atlanta, Charlotte, and Raleigh let Zillow show up consistently across a key growth region, reinforcing the brand’s presence in communities actively thinking about where to put down roots.

ZILLOW - SOMEDAY SIPS - ZILLOW FOOD TRUCK
Phone frame
ZILLOW - SOMEDAY SIPS - ZILLOW FOOD TRUCK
Phone frame
ZILLOW - SOMEDAY SIPS - ZILLOW FOOD TRUCK
Phone frame

Photo Gallery

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TAKE YOUR BRAND TO THE STREETS.®

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