NBC x Peacock’s Star Spangled Banner

NBC x Peacock’s Star Spangled Banner

INDUSTRY

Fashion

LOCATION

Los Angeles & Atlanta

ABOUT

For NBCUniversal’s Star Spangled Banner premiere on Peacock, we brought a custom-branded food truck activation to two major markets, Los Angeles and Atlanta, serving complimentary Star Spangled Sundaes to spark buzz around the new show.

Two cities, one sweet way to stop the scroll

12K
[Foot Traffic]
3M
[Social Impressions]
1.2M
[Online Impressions]
$220K
[Earned Media Value]

The Challenge

Build organic buzz for a new streaming original across two different markets without relying solely on paid digital placements.

The Approach

Deployed a custom-branded food truck serving a themed dessert in high-traffic pedestrian areas of both LA and Atlanta, giving fans a tangible, shareable way to engage with the show ahead of its premiere.

Our Process

BRINGING THE SHOW TO THE STREET

A custom-branded food truck met crowds in two of the country’s most walkable, high-traffic neighborhoods, using sundaes as the entry point to conversation about the show. Every scoop reinforced the campaign without ever feeling like an ad.

SCALING THE MOMENT ACROSS TWO MARKETS

Running the same activation in both Los Angeles and Atlanta let the campaign build momentum in two distinct pockets of Peacock’s audience, extending reach and repetition without losing the personal, one-on-one feel of a single pop-up.

Phone frame
Phone frame
Phone frame

Photo Gallery

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TAKE YOUR BRAND TO THE STREETS.®

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