Billie Eilish Fragrances

Billie Eilish Fragrances

INDUSTRY

Fashion

LOCATION

New York City & Los Angeles

ABOUT

In partnership with Parlux Ltd., we brought Billie Eilish Fragrances to life outside Sephora locations in NYC and LA with an immersive, street-level sampling activation.

From "event" to environment

12K
[Foot Traffic]
1M
[Social Impressions]
350K
[Online Impressions]
$295K
[Earned Media Value]

The Challenge

Turn a fragrance retail moment into a cultural moment fans want to be part of, not just witness.

The Approach

Created immersive street-level activations outside Sephora in two major markets, giving fans sampling opportunities and IRL engagement with the brand world.

Our Process

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BILLIE EILISH FRAGRANCES - BILLIE EILISH POP UP - BILLIE EILISH FRAGRANCES POP UP
BILLIE EILISH FRAGRANCES - BILLIE EILISH POP UP - BILLIE EILISH FRAGRANCES POP UP

TURNING A RETAIL MOMENT INTO A SAMPLING EXPERIENCE

Sampling stations outside Sephora let fans experience the fragrance as part of a larger environment built around Billie Eilish’s aesthetic, rather than a simple counter interaction.

EXTENDING THE LAUNCH ACROSS TWO COASTS

Bringing the same activation to both New York and Los Angeles let Parlux reach fans in two of the brand’s most important markets, reinforcing the fragrance launch with consistent, immersive touchpoints.

BILLIE EILISH FRAGRANCES - BILLIE EILISH POP UP - BILLIE EILISH FRAGRANCES POP UP
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BILLIE EILISH FRAGRANCES - BILLIE EILISH POP UP - BILLIE EILISH FRAGRANCES POP UP
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BILLIE EILISH FRAGRANCES - BILLIE EILISH POP UP - BILLIE EILISH FRAGRANCES POP UP
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