Agua Bendita

Agua Bendita

INDUSTRY

Fashion

LOCATION

Miami

ABOUT

At Miami Swim Week in Collins Park, we partnered with Agua Bendita to create a cultural destination activation that drew creators, guests, and the local Miami crowd into one shared summer environment. The famous Nader sisters joined the activation onsite, engaging directly with attendees and amplifying the experience through increased brand reach, awareness, and social visibility.

Not a moment… a whole scene!

8K
[Foot Traffic]
5M
[Social Impressions]
2M
[Online Impressions]
$380K
[Earned Media Value]

The Challenge

Stand out during one of the most saturated activation weeks in fashion by creating cultural relevance, not just brand visibility.

The Approach

Built an immersive, destination-style space at Collins Park during Miami Swim Week, prioritizing organic community energy and creator presence over a traditional branded footprint.

Our Process

AGUA BENDITA MIAMI - AGUA BENDITA MIAMI SWIM WEEK - AGUA BENDITA FOOD TRUCK
AGUA BENDITA MIAMI - AGUA BENDITA MIAMI SWIM WEEK - AGUA BENDITA FOOD TRUCK
AGUA BENDITA MIAMI - AGUA BENDITA MIAMI SWIM WEEK - AGUA BENDITA FOOD TRUCK

BECOMING PART OF THE CULTURE, NOT JUST THE CALENDAR

Set inside Collins Park during Miami Swim Week, the activation didn’t compete for attention as a separate event, it folded into the energy already happening around it, drawing creators and locals into one shared space.

LETTING THE CROWD SET THE TONE

With guests like the Nader sisters in attendance, the day took on an organic, unscripted energy that felt more like a cultural gathering than a branded activation. Their presence elevated the atmosphere, sparked genuine moments of connection, and encouraged attendees to engage, share, and create content naturally, extending the experience beyond the physical footprint and into the social conversation.

AGUA BENDITA MIAMI - AGUA BENDITA MIAMI SWIM WEEK - AGUA BENDITA FOOD TRUCK
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AGUA BENDITA MIAMI - AGUA BENDITA MIAMI SWIM WEEK - AGUA BENDITA FOOD TRUCK
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AGUA BENDITA MIAMI - AGUA BENDITA MIAMI SWIM WEEK - AGUA BENDITA FOOD TRUCK
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Photo Gallery

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TAKE YOUR BRAND TO THE STREETS.®

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