L’OCCITANE EN PROVENCE

L’OCCITANE EN PROVENCE

INDUSTRY

Fashion

LOCATION

The Hamptons

ABOUT

For National Ice Cream Day, we partnered with L’Occitane en Provence to turn our Airstream Bambi into a mobile brand experience, delivering complimentary ice cream and personalized tote bags directly to influencer homes across the Hamptons.

Ice cream, delivered with intention

50
[Foot Traffic]
10M
[Social Impressions]
4.6M
[Online Impressions]
$250K
[Earned Media Value]

The Challenge

Reach a small, highly influential audience in a way that feels personal and authentic rather than mass-market.

The Approach

Used a mobile Airstream Bambi to deliver curated, personalized experiences directly to roughly 7 influencer homes throughout the Hamptons, creating intimate, highly shareable moments.

Our Process

L’OCCITANE - THE HAMPTONS TRUCK
L’OCCITANE - THE HAMPTONS TRUCK
L’OCCITANE - THE HAMPTONS TRUCK

MEETING INFLUENCERS WHERE THEY LIVE

Instead of asking a curated group of creators to come to a brand event, we brought the brand to them, delivering ice cream and personalized gifts straight to their doorsteps across the Hamptons.

SMALL SCALE, OUTSIZED REACH

With only a handful of stops, the activation traded volume for intimacy, betting that a personal, unexpected gesture from a beloved brand would travel further on social than a larger public event.

L’OCCITANE - THE HAMPTONS TRUCK
Phone frame
L’OCCITANE - THE HAMPTONS TRUCK
Phone frame
L’OCCITANE - THE HAMPTONS TRUCK
Phone frame

Photo Gallery

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TAKE YOUR BRAND TO THE STREETS.®

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