Armani Beauty

Armani Beauty

INDUSTRY

Fashion

LOCATION

New York City

ABOUT

For the launch of Armani Beauty’s Dolce Makeup Blush collection, we transformed NYC’s Meatpacking District into an immersive brand destination, in partnership with ANOTHER A STORY.

Blush, bites, and a whole vibe

10K
[Foot Traffic]
6M
[Social Impressions]
2M
[Online Impressions]
$550K
[Earned Media Value]

The Challenge

Elevate a beauty product launch beyond the counter into a full sensory brand experience that draws a high-traffic NYC crowd.

The Approach

Combined product sampling, a signature Citroën beverage station, and a custom photo booth to create a multi-touchpoint activation in one of NYC’s busiest neighborhoods.

Our Process

ARMANI BEAUTY - MEATPACKING BEAUTY TRUCK - NYC POP UP
ARMANI BEAUTY - MEATPACKING BEAUTY TRUCK - NYC POP UP
ARMANI BEAUTY - MEATPACKING BEAUTY TRUCK - NYC POP UP

LAYERING BEAUTY WITH EXPERIENCE

Sampling stations, a signature beverage bar, and a custom photo moment worked together to give guests multiple reasons to linger, turning a single blush launch into a full afternoon in Armani’s world.

CHOOSING MEATPACKING WITH INTENTION

Placing the activation in one of NYC’s most photographed neighborhoods put the brand directly in the path of a fashion-forward audience already primed to notice — and share — something new.

ARMANI BEAUTY - MEATPACKING BEAUTY TRUCK - NYC POP UP
Phone frame
ARMANI BEAUTY - MEATPACKING BEAUTY TRUCK - NYC POP UP
Phone frame
ARMANI BEAUTY - MEATPACKING BEAUTY TRUCK - NYC POP UP
Phone frame

Photo Gallery

Check out some more work

TAKE YOUR BRAND TO THE STREETS.®

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