SACHEU Beauty

SACHEU Beauty

INDUSTRY

Fashion

LOCATION

New York City

ABOUT

For SACHEU Beauty, creators of the viral Stay-N Peel-Off Lip Liner, we brought a TikTok-famous product into the real world with a 2-day NYC activation designed to turn online virality into in-person connection.

When the algorithm becomes IRL

8K
[Foot Traffic]
3.5M
[Social Impressions]
1.4M
[Online Impressions]
$290K
[Earned Media Value]

The Challenge

Give a product that already dominates social feeds a reason for consumers to engage with it in person, turning viral awareness into deeper brand connection and trial.

The Approach

Designed a hands-on NYC activation pairing product discovery with playful, share-worthy moments that encouraged trial, conversation, and organic user-generated content.

Our Process

SACHEU BEAUTY - BEAUTY TRUCK - NYC POP UP
SACHEU BEAUTY - BEAUTY TRUCK - NYC POP UP
SACHEU BEAUTY - BEAUTY TRUCK - NYC POP UP

MAKING A VIRAL PRODUCT TANGIBLE

Guests who’d only seen SACHEU’s lip liner on their FYP got to hold, test, and talk about the product in real life, closing the gap between online hype and hands-on experience.

SPARKING CONTENT BEYOND THE SCREEN

Playful, photo-ready moments throughout the activation gave visitors a reason to document their visit, extending the brand’s social reach organically through the very audience it already lives with online.

SACHEU BEAUTY - BEAUTY TRUCK - NYC POP UP
Phone frame
SACHEU BEAUTY - BEAUTY TRUCK - NYC POP UP
Phone frame
SACHEU BEAUTY - BEAUTY TRUCK - NYC POP UP
Phone frame

Photo Gallery

Check out some more work

TAKE YOUR BRAND TO THE STREETS.®

Get in touch