The holidays are here, and that means holiday marketing campaigns. With expanded consumer spending, and more physical foot traffic in stores, now is the best time to get the absolute most out of your marketing budget. Here are 10 ideas you can use for your holiday experiential marketing campaign.
1. Let customers sample your product
A great tactic to let your customers try your products while enticing them with a free experience is to use product samples. This lets you show off the best your brand has to offer with the goal being a long-term connection between you and potential consumers.
This technique also leads to a high rate of activations, because who is going to turn down a free sample? Having brand ambassadors who are knowledgeable about the product can help boost this tactic, as they can answer any questions potential customers may have.
2. Cater a charity Event
‘Tis the season of giving, and there is no shortage of charity events your brand could sponsor. A solid example of this tactic would be to provide catering to a charity marathon. A well-placed food truck giving out cost-effective snacks and water to participants could make a very positive impression! Who says a holiday experiential marketing campaign can’t mean giving back to the community?
3. Have a holiday tie-in product
Another great use for a mobile pop-up is to promote a product specifically designed for the holidays. You could design a food or beverage using well-known winter flavors like mint and chocolate, and let consumers try them at several different locations. One of the keys to a good holiday experiential marketing campaign is to make your promotion as holiday themed as possible.
4. Create Promotions Centered Around Holiday Events
With Thanksgiving, Christmas, and New Years all on the horizon, there should be plenty of opportunities for highly populated events you can target with well-crafted promotions. Identify an area filled with your key demographic, and then design a campaign that reaches those consumers.
This could be a festive food truck selling holiday themed treats outside a Black Friday event, a mobile pop-up shop giving out merchandise with qr codes near a busy shopping center, or anything else that will get your brand image into the minds of eager shoppers.
5. Host your own Event
Why simply attend an event, when you can design one all your own? This holiday experiential marketing tactic lets you control every aspect of your promotion, meaning you have that much more control over the outcome. Though this can be slightly more costly, this tactic often leads to great results.
6. Hot Beverage Mobile Pop-up
The holiday season can be frigid, and nothing brings people in like the promise of a hot coffee or cocoa. A mobile pop-up shop with your brand and products displayed in an eye-catching way can further help draw weary shoppers in. Once they have a steaming cup in their hands, it will be that much easier for your brand ambassadors to make that vital connection.
Building a holiday experiential marketing campaign around hot beverages may seem simple, but that’s part of the beauty of this tactic. Customers will attach the positive experience getting to warm up for a moment and taste something sweet, with your brand. It’s a subtle way to tie a positive experience with what your company offers.
7. Schedule a Mobile Marketing Tour
With so many different spots yielding great results during the holiday season, choosing just one can be difficult. A mobile marketing tour makes the choice for you, by just saying “all of them!” This tactic lets you select several different places that will benefit most from a marketing promotion. Festive concerts, busy malls, wherever you believe your target demographic will be during the holiday season.
8. Dress your Brand Ambassadors up for the season
This tactic can be used in conjunction with many others on this list, and helps add to the overall experience of any holiday promotion. Giving your brand ambassadors the appearance of winter creatures or holiday characters can help bring a marketing event to life. The goal here is to leave an impression, and this tactic will certainly accomplish that.
9. Mobile present showroom
People love having the chance to win something and the mystery of a wrapped box. That’s one of the elements that make gift-giving so exciting; You’re never quite sure what you are going to get.
Using an experimental vehicle like a mobile showroom, you can offer consumers the chance at a free gift if they participate in a small product demo. Using a vehicle like a glass box truck is especially effective, as you could fill it with holiday-themed decor and wrapped boxes.
10. Put on a Product Demonstration
Who doesn’t love a free show? It’s not hard to find a spot with heavy foot traffic during the shopping season, and it’s even easier when you have a mobile experiential vehicle. Choose a spot, let consumers try or see what your product can do, and brand activations should flow in.
This is mainly for products that can’t be sampled, like food and beverages. If you have a product or service that you believe can benefit from a professional demonstration, this tactic is one of the best you can use.
Here’s Hoping your Holiday Campaign is a Success!
Who doesn’t love a free show? It’s not hard to find a spot with heavy foot traffic during the shopping season, and it’s even easier when you have a mobile experiential vehicle. Choose a spot, let consumers try or see what your product can do, and brand activations should flow in.
This is mainly for products that can’t be sampled, like food and beverages. If you have a product or service that you believe can benefit from a professional demonstration, this tactic is one of the best you can use.
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