With Thanksgiving, Christmas, and New Years all on the horizon, there should be plenty of opportunities for highly populated events you can target with well-crafted promotions. Identify an area filled with your key demographic, and then design a campaign that reaches those consumers.
This could be a festive food truck selling holiday themed treats outside a Black Friday event, a mobile pop-up shop giving out merchandise with qr codes near a busy shopping center, or anything else that will get your brand image into the minds of eager shoppers.