Sofie Pavitt Face

Sofie Pavitt Face

INDUSTRY

Fashion

LOCATION

NYC, LA & Dallas

ABOUT

Outside Sephora locations in NYC, LA, and Dallas, we partnered with Sofie Pavitt Face to turn a product launch into a multi-sensory street-to-store experience featuring Skin Jelly samples and playful,

From sidewalk to Sephora

12K
[Foot Traffic]
400K
[Social Impressions]
35K
[Online Impressions]
$85K
[Earned Media Value]

The Challenge

Convert street-level product curiosity into in-store engagement and purchase consideration.

The Approach

Combined complimentary product sampling and playful, on-theme treats outside Sephora locations in three cities, creating a seamless path from outdoor discovery to in-store conversion.

Our Process

SOFIE PAVITT FACE - SOFIE PAVITT FACE CART - SOFIE PAVITT FACE SEPHORA
SOFIE PAVITT FACE - SOFIE PAVITT FACE CART - SOFIE PAVITT FACE SEPHORA
SOFIE PAVITT FACE - SOFIE PAVITT FACE CART - SOFIE PAVITT FACE SEPHORA

BRIDGING THE STREET AND THE STORE

Sampling Skin Jelly and themed treats just outside Sephora gave guests a taste of the brand before they ever stepped inside, creating a natural, low-pressure path from curiosity to consultation.

BUILDING LAUNCH MOMENTUM ACROSS THREE CITIES

Bringing the same experience to New York, Los Angeles, and Dallas let the product launch build national visibility while still feeling like a local, neighborhood-level moment in each market.

SOFIE PAVITT FACE - SOFIE PAVITT FACE CART - SOFIE PAVITT FACE SEPHORA
Phone frame
SOFIE PAVITT FACE - SOFIE PAVITT FACE CART - SOFIE PAVITT FACE SEPHORA
Phone frame
SOFIE PAVITT FACE - SOFIE PAVITT FACE CART - SOFIE PAVITT FACE SEPHORA
Phone frame

Photo Gallery

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TAKE YOUR BRAND TO THE STREETS.®

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