About Glass Box Trucks

Creating lasting brand-to-consumer connections is all about transparency, and lucky for you, so are glass trucks. With a clear view into the glass box truck, consumers get the opportunity to experience your product— whether that be jewelry, makeup, liquor, clothing, or something else— face-to-face in a unique way. There’s no doubt that the openness of this vehicle creates immersive experiences that guarantees customers fall in love with your brand.

Using Glass Box Trucks To Grow Your Business

The glass truck is truly a blank, open space for you to create an experiential marketing activation that communicates what makes your brand unique. Why not turn your glass truck into an exclusive mobile showroom during the holidays like Bacardi? Or follow Zara’s lead and use this vehicle to spread love with a creative interior display. The possibilities with a glass box truck are absolutely limitless.

Give your promotion more of a flair by pairing the glass truck with a smaller vehicle like a tuk-tuk or trike for a multi-vehicle activation that leaves a greater impact on consumers.

Event Marketing

Zara appeared at Pride 2019 to show its support for the LGBTQ+ community by hydrating and celebrating. This popular, once-a-year New York city event was the ultimate location to build out a JUST water rainbow from inside the window of a branded glass box truck.

Holiday Pop Up

The centerpiece of Bacardi’s ‘Winter Summerland’ campaign was their branded glass truck. The brand made stops in different New York hotspots, most notably of which was Times Square. The interior of Bacardi’s glass truck was stocked with merch and other goodies for guests to peruse.