Gisou

After their honey-infused hair oil took social media by storm, Gisou quickly became a household name known for bringing bees to the beauty industry. To promote their new honey-infused lip oil, the brand reached out to Food Truck Promotions to create the sweetest pop-up experience, just in time for their product launch in Sephora. Three days and twenty million impressions later, we had all of LA buzzin’.

Honey is the glue that holds Gisou together – it’s their key ingredient across products, boasting benefits like healthy, shiny, nourished hair and a healthy, glowing, brighter-looking complexion. When we created The Honey Glow Truck, our goal was to drive excitement for yet another honey-infused product while bringing elements of the brand’s bee-centered story to life. The result? A buttery yellow truck filled with florals, branded beehives, and sweet treats for visitors.

After purchasing the product at Sephora, customers were invited to visit the decked-out #HoneyGlowTruck to receive complimentary honey lemonade, samples of shampoo and conditioner, and the chance to bedazzle their lip oil from our customization station. The three-day pop-up experience also included a meet and greet with founder Nigin Mirsalehi and a private influencer event on the first day.