
Branding on Wheels: The 6 Big Benefits of Mobile Marketing Vehicles
In today’s competitive landscape, brands must do more than simply exist. They must also know how to move. And what better way to literally —
Street team marketing is all about getting boots on the ground, engaging with consumers, and putting a human and friendly face to your brand.
By reaching your audience where they are, you can create memorable moments, receive real-time customer feedback, and inspire people to invest in you.
It’s easy to plan a street team marketing campaign. It just takes the right amount of strategy and skill to pull off these one-of-a-kind events.
Let’s dive into what street team marketing is, why it’s so effective, and the most important tips you need to know.
Street team marketing is a form of experiential marketing that deploys brand ambassadors to engage consumers with in-person experiences. In fact, street team marketing is one of the oldest forms of live, experiential marketing.
By targeting busy, high-foot traffic locations, street team marketing gives brands the chance to directly influence people by informing and educating them, distributing samples, conducting live demos, and more.
Street team marketing impacts awareness, consumer engagement, and sales. When your brand is able to launch a memorable experience in-person, your creative options are endless. All you need is your imagination and a solid plan to fully harness the power that a street team marketing event can deliver.
Street team marketing gives your brand a personal touch and inspires face-to-face interaction. Even as digital forms of experiential marketing rise in popularity, consumers still crave human connections.
Plus, street team marketing is relatively cost-effective compared to other types of experiential marketing, while yielding similar results.
At World Pride NYC in June 2019, Zara and JustWater partnered to commemorate the 50th anniversary of the Stonewall Riots. With a three-sided glass mobile showroom displaying a 3D Pride flag created from nearly 10,000 bottles of JustWater, Zara’s friendly street marketing team livened spirits and kept parade-goers hydrated with a rainbow selection of complimentary drinks.
That same year, Twitter celebrated the U.S. Women’s National soccer team’s historic fourth World Cup championship with a three-day branded promotion tour around New York City. Transforming a food truck into an immersive, branded vehicle and creating a soccer-themed, interactive experience, Twitter’s #StartWithThem campaign was led by a street marketing team who greeting passers-by with French-themed culinary delights and a chance to win prizes from lounge chairs to Apple TVs and Airpods.
Street team marketing comes in many forms and is completely customizable to your specific goals:
There’s a lot to consider when planning a street team marketing event, especially since you’re utilizing a staff meant to enhance and advance your ultimate goal of reaching more people, and raising awareness and sales:
If you think about it, all live marketing campaigns require staff to play a critical role in helping you reach your goals. On the front lines, these brand ambassadors are the ones who will make that always-important first impression on consumers.
In order to ensure you have the best people representing your brand that can handle the nitty-gritty, it’s important to work with an experienced team that has proven success under its belt, allowing you stay focused on the big picture of executing a remarkable campaign that lets you reach your goals.
In today’s competitive landscape, brands must do more than simply exist. They must also know how to move. And what better way to literally —
In a crowded digital-first marketing world, standing out means stepping off the screen and into real life. That’s why experiential vehicles have become a go-to
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