One sure way to showcase your branded food truck is by activating in high-engagement locations. Food, art, and music festivals are often perfect spots because they attract foot-traffic. Already high-excitement and high-engagement, these bustling environments give you the opportunity to capitalize on a high volume of approachable people.
By participating in a food, art, or music festivals, you also get the opportunity to check out what tricks other brands are using. Keeping an eye out helps you improve your own mobile experience to create maximum brand awareness.
Also, high foot-traffic locations give you the chance to connect in the long-term. These are the kind of events where you can capture email addresses or have people follow your business on social media.
According to the Hubspot State of Marketing Report published in 2021, email collections were seen as the most successful at converting 15% of viewers or spectators into customers. This is definitely something to keep in mind as you develop call-to-actions at your mobile activation.