How Technology Is Changing How We Treat Unique Street Marketing

By: Benjamin Goldberg October 21, 2021 4 min read

With the world of tech growing exponentially, new technology has revolutionized the way we connect with new customers. While more common tactics are falling by the wayside, unique street marketing strategies allow for brands to stand out amongst the pack.

If you want your brand to survive in this competitive business landscape, you’ll want to understand just how important technology is to various forms of unique street marketing.

What is Unique Street Marketing?

Unique street marketing are novel forms of traditional guerilla marketing strategies. These traditional marketing strategies can be as simple as putting up posters, passing out flyers, or commissioning art displays bearing your brand’s name. While these strategies can be effective, they rely on outdated methods of customer connection. As our society enters the technology age, so must our marketing.

How Does Technology Play a Role?

Unique street marketing uses every new form of media at our disposal to advertise a guerilla marketing promotion. Cutting edge marketing tactics like experiential vehicles not only use modern tech to design a customer experience, but ensure high-levels of foot traffic through social media promotion.

These vehicles, along with other forms of experiential marketing, are only possible through the advancements we’ve made in modern technology. Innovative service displays, interactive product demonstrations, social-media boosted promotional events, none of these forms of unique street marketing would be possible without these new kinds of technology. It’s these new advancements that make unique street marketing one of the most effective ways to grow your brand’s image.

What are the Most Effective Forms of Unique Street Marketing?

One of the best ways to ensure your brand garners those valuable activations, and converts promotion attendees into long-term customers, is with experiential vehicles. This type of unique street marketing involves several different variations, including branded food trucks and mobile pop-up shops. So what do these promotions entail?

Branded Food Trucks

Branded food trucks are a way for your brand to connect with customers through the universal language of food. By setting up a positive environment where you identify an issue (hunger) and offer a solution (food), you subconsciously establish your brand as a problem solver.

As brand ambassadors help facilitate this connection, customers begin to associate your brand with those good feelings. Using technology like QR-codes to gather more information, these ambassadors hook the customers in with free samples and special promotions. Before you know it, you have a stream of new long-term customers from a single promotional event.

Mobile Pop-Up Shops

You’ve probably heard of pop-up shops: these temporary store fronts allow customers to experience a brand’s product or service, while allowing them to feel the exclusivity that a limited time promotion offers. Well what’s more exclusive than a store-front that will be gone by the end of the day?

Mobile pop-up shops offer the feeling of a traditional pop-up, while allowing you to pick out several spots populated by your key demographic. Not only that, but as your promotion moves through a city, the noticeable branding will act as a moving billboard. Think of how many activations you could get from just a few stops!

Where can I find a high-tech experiential marketing company that specializes in unique street marketing?

Food truck promotions are the leading marketers in the experiential marketing industry. Our unique street marketing tactics have helped big name businesses like Chanel, Adidas, Arizona Ice Tea, and Dior successfully advertise their brands. Our specially designed promotions help brands personally connect with their key demographic, and create long-term and lasting activations.

Your brand has something to offer the world that no other company does. Don’t let the public miss out on the benefits of your product or service, and contact Food Truck Promotions today!

Author

Benjamin Goldberg

CEO @ FTP Agency

Benjamin H. Goldberg is passionate about bringing brands to life on the streets. As CEO of Food Truck Promotions and co-founder of the New York and Los Angeles Food Truck Associations, he helps create unforgettable mobile experiences that blend great food, creative branding, and meaningful connections with audiences everywhere.