MATTE Collection

MATTE Collection

INDUSTRY

Fashion

LOCATION

New York City

ABOUT

In partnership with Purple PR, we built a multi-sensory NYC experience for MATTE COLLECTION featuring matcha service, gelato moments, and a custom sneaker charm bar designed to maximize dwell time.

Built for lingering, not just looking

6K
[Foot Traffic]
50K
[Social Impressions]
35K
[Online Impressions]
$60K
[Earned Media Value]

The Challenge

Move beyond a standard product showcase to create an environment people actually want to spend time in.

The Approach

Layered multiple sensory touchpoints: matcha service, gelato, and a custom charm bar, into one activation designed around dwell time and culture-led detail.

Our Process

MATTE COLLECTION - MATTE COLLECTION NYC POP UP
MATTE COLLECTION - MATTE COLLECTION NYC POP UP
MATTE COLLECTION - MATTE COLLECTION NYC POP UP

DESIGNING FOR DWELL TIME

Matcha service, gelato, and a custom sneaker charm bar gave guests multiple reasons to stay, turning a quick browse into an extended visit built around discovery and personalization.

PARTNERING FOR A CULTURAL-FIRST EXECUTION

Working alongside Purple PR, the activation was shaped around the details that matter most to MATTE’s audience, prioritizing atmosphere and craft over a standard product display.

MATTE COLLECTION - MATTE COLLECTION NYC POP UP
Phone frame
MATTE COLLECTION - MATTE COLLECTION NYC POP UP
Phone frame
MATTE COLLECTION - MATTE COLLECTION NYC POP UP
Phone frame

Photo Gallery

Check out some more work

TAKE YOUR BRAND TO THE STREETS.®

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