Parke
Fashion
To celebrate Parke’s retail debut in Target stores, FTP partnered with MoonLab Productions and Refinery29 to create an immersive Soho pop-up that transformed a product launch into a memorable consumer experience. Curated food, beverages, floral moments, and interactive brand touchpoints encouraged guests to discover the collection while building excitement around its nationwide retail launch.
What happens when consumers step into the brand
The Challenge
Generate excitement around Parke’s Target launch while creating an activation that encouraged product discovery, increased foot traffic, and fostered meaningful consumer engagement beyond the retail transaction.
The Approach
By blending experiential marketing with thoughtfully curated lifestyle elements, the activation invited consumers to experience the Parke brand in a way that felt authentic and approachable. Complimentary Levain Bakery cookies, matcha from Montauk General Store, and signature floral bouquets created an inviting atmosphere that encouraged visitors to linger, explore, and connect with the brand before heading to Target.
Our Process
Creating a Retail Debut
The Soho pop-up introduced consumers to Parke’s Target launch through a thoughtfully curated experience that blended food, beverages, florals, and product discovery. Each touchpoint was designed to build excitement while creating memorable moments around the brand’s retail milestone.
Blending Lifestyle with Shopping
Rather than simply announcing a retail partnership, the activation invited consumers to experience the Parke brand firsthand. By creating an environment centered around hospitality, community, and discovery, the launch generated meaningful engagement that extended well beyond the point of purchase.
Photo Gallery
