Boohoo

Boohoo, the internationally recognized fashion brand headquartered in Manchester, UK, made its mark during New York Fashion Week with a stylish one-day activation in SoHo. Looking to expand its presence beyond the UK and connect with new customers in the U.S., Boohoo partnered with FTP to create a high-impact moment that would drive traffic, generate buzz, and introduce its latest products to the American market.
The activation featured a branded hot cocoa cart that blended warmth and style in the middle of downtown Manhattan. Designed to reflect Boohoo’s playful and trend-forward personality, the experience celebrated Fashion Week while highlighting the brand’s commitment to delivering the latest trends and must-have items.
Guests lined up for free hot cocoa, with the first 150 attendees receiving exclusive event kits filled with branded items and product-driven goodies. The cart distributed over 500 samples throughout the day, giving visitors a chance to engage with the brand while enjoying a cozy treat. To participate, guests were asked to follow Boohoo on social media, an initiative that helped track and test engagement while growing the brand’s digital community.
In addition to giveaways, guests received exclusive discounts to shop Boohoo’s online store, where they could find everything from statement dresses to everyday clothes. The experience encouraged both in-person interaction and digital conversion, bringing attention to Boohoo’s extensive range of products.
The pop-up was a strategic move that brought Boohoo’s UK energy to the streets of New York, reinforcing its global appeal while introducing a new wave of customers to its versatile line of fashion-forward clothes and accessories.
By blending immersive experience with digital growth, Boohoo successfully extended its reach, created lasting impressions, and positioned itself as a go-to destination for customers looking for trend-driven products that make a statement.